Writing for Business Of.

What we publish

Pieces by senior leaders about something they have seen up close. One claim, argued properly, told plainly.

The reader is C-suite, or about to be: the people who set budgets, hire teams and answer to a board. They are busy, sceptical, and tired of content written to sell them something. They read us because the names on the page are people like them, saying what they actually think. That is the standard. If a piece would not hold a chief executive's attention for six minutes, it is not ready.

We sit between trade press and academia. More rigour than a magazine column, more life than a journal. If a piece could have been written from a conference agenda, it will come back.

We do not publish: product promotion in any form, pieces that summarise what everybody already thinks, listicles, and anything you would not put your own name to.

What a good piece looks like

One claim. Say what you think in the first hundred words. If a reader could not disagree with it, it is not a claim.

Your evidence. What you saw, measured, decided or got wrong. Numbers if you have them. Named companies if you can. "Industry data suggests" is not evidence; "we cut the dashboard count from 40 to 6 and here is what happened" is.

The objection. Say the strongest reason you might be wrong, and answer it.

So what. What should a reader do differently, in practical terms.

Plain English. Short paragraphs. No jargon you would not use to a friend outside your industry. If a sentence sounds like a strategy deck, rewrite it. US or UK spelling is fine; we edit to house style.

Length. Most pieces run 1,200 to 2,500 words. Shorter usually means the argument has not been tested. Longer is welcome if every paragraph earns its place; we cut padding, not substance.

Headline. Give us your best one. We may suggest alternatives; you have the final say on anything published under your name.

How it works

1. Invitation. You receive an email from [email protected] with a login link. Sign in with the address we invited; a one-time code arrives by email, no password.
2. Terms. First login shows a short summary of the contributor terms and a link to the full text. Tick to accept.
3. Profile. Name, role, company, a three-line bio, LinkedIn, headshot. An editor checks it and sets it live; you get an email when it is. Your profile page appears on the site at that point, and you can update it any time; changes go live after an editor has seen them.
4. Write. New article in the portal. The editor handles headings, bold, links, lists, pull quotes and images. Paste from anywhere or write in place. Save as often as you like; nothing is sent until you submit.
5. Submit. One button. The piece locks while an editor reads it. Expect to hear back within five working days.
6. Notes. If we want changes, you get an email with the editor's notes and the piece unlocks. Edit, resubmit.

Approval. The edited piece comes back to you marked up, with a note on each change. Approve it and it publishes; ask about a change and it goes back to your editor.

1. Published. You get an email with the live link. Share it. After 12 months you can republish it elsewhere with a credit and a link back.

Approving your piece

When an editor has finished, you get an email and the piece appears in the portal marked up: every change they made, with a note beside each one explaining it. Read it and either approve it, which publishes straight away with no further step, or ask to discuss a change, which sends it back to your editor with your comment.

If we do not hear from you we will publish it as it stands after ten working days. We will remind you once, after five. The date is in both emails.

Where your piece goes

Published pieces run on businessof.co under your name, with your profile page linked from the credit. Each one goes out in the newsletter to our subscriber base of senior leaders, and on our LinkedIn channels. Some pieces are syndicated to partner publications or gathered into reports; you keep your byline wherever it appears. We will send you the live link and a suggested post on publication, and the pieces that travel furthest are the ones their authors post themselves.

Images

Charts and figures from your own work are welcome; add them in the body with the image button. Every upload asks for alt text (a plain sentence saying what the image shows) and a tick confirming you have the right to use it. If it is a screenshot of someone else's product, data or slide, you need their permission; if you are not sure, leave it out.

The banner image at the top of the article is chosen by the editor.

Editing

We edit every piece for clarity, length and house style. We will not change your argument without asking. We may change the headline, standfirst and subheadings, and we choose the banner image. You will see every change we make before it goes live, with a note explaining each one.

Disclosures

If you or your employer have a commercial interest in anything the piece discusses (a client, a supplier, a shareholding, a product), tell us in the submission notes. We will decide how to disclose it. Undisclosed interests are the one thing that gets a piece pulled after publication.

If AI tools materially helped with research or drafting, say so in the notes. You remain responsible for every fact and quotation.

Questions

[email protected]. A human reads it.