Episodes

In-depth conversations with senior marketing, media, technology, and commercial leaders shaping business growth.

Latest episode · Episode 152 · 37 min

The Contact Sport

Chief Revenue Officer, EMEA

“I don't care about your technology. If I don't know you, I don't know, I haven't built a trusted relationship with you, and there's, chances are I'm probably not going to do business with you.”

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The Contact Sport

0:0037:00

Editor’s picks

From the archive

Episode 98 · 25 min

The New Currency

Milka PrivodanovaVP Marketing Solutions, Large Customers International

“60 to 70% of an ad’s effectiveness is the creative.”

Creators and influencer marketing

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Episode 97 · 35 min

The New TV

Julie SelmanSVP Head of EMEA

“Trust is fundamental. Every transaction is built on it.”

Connected TV and streaming

View episode

Episode 96 · 34 min

The Big Idea

Toby SouthgateGlobal Group CEO, We Are Social

“The worst thing you can do is be ignorable.”

Creativity and creative effectiveness

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Topics

All seasons

Season Six

Recorded live at Cannes Lions · June 2026 36 episodes · Episodes 115 to 152

Episode 152: Emma Newman
Chief Revenue Officer, EMEA, PubMatic“I don't care about your technology. If I don't know you, I don't know, I haven't built a trusted relationship with you, and there's, chances are I'm probably not going to do business with you.”
Episode 151: Christoph Berg
CEO and Founder, MINT Square GmbH“I think there is nowadays no bad DSP.”
Episode 150: John Morris
Group Chief Executive Officer, Design Bridge and Partners“If we go out there with 30 messages, we're gonna miss our point.”
Episode 149: Matt Sanchez
Chief Operating Officer, Yahoo“Audiences may be smaller but much higher intent”
Episode 148: Sharon Lloyd Barnes
Commercial Director, Advertising Association“It's almost like an invisible career. It's never really talked about in school.”
Episode 147: Brendan McCarthy
Chief Marketing & Communications Officer, Seedtag“Everyone has to have an AI story, right?”
Episode 146: Richard Davis
Co-Founder & CEO, 51toCarbonZero“Once you look at the big picture, there is no escape, really.”Sustainability, purpose and inclusion
Episode 145: Dr. Ali Alkhafaji
Chief Executive Officer, Apply Digital“I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.”AI in the marketing organisation
Episode 143: Sarah Robertson
Chief Product Officer, Experian“AI is an engine. Data is the fuel that you put into it”Data, identity and privacy
From Business of Marketing
Most companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →

Episode 142: Pierce Cook-Anderson
Managing Director of Advertising, Mail Metro Media“Protect the thing you love. If you love it, you have to invest in it.”Publishers and media owners
Episode 141: Olaf van Gerwen
Founder & Global Creative Director, Chuck Studios“Do not look like your category.”Brand building
Episode 139: Luca Filardo
Chief Revenue Officer, Adlook“It's not just democratisation, it's innovation.”Programmatic, ad tech and supply quality
Episode 138: Rob McLaughlin
Founder & CEO, AUDIENCES“I don't think I could do it if I wasn't an eternal optimist”Data, identity and privacy
Episode 137: Luis Miguel Messianu
Founder, President and Chief Creative Officer, MEL“We're in the business of optimism.”Creativity and creative effectiveness
Episode 136: Lisa Morgan
Managing Director, Generation Media“If the child turns around and says they don't like that brand of car, the parents won't be buying it.”Trust and brand safety
Episode 135: Miguel Machado
CEO, Keenfolks“We never start by focusing in efficiency, never.”The future of agencies
Episode 134: Katie Mitchell
Managing Director, Seen Studios“We don't wanna be sold anything anymore”Experiential and events
Episode 133: Marcus Startzel
CEO, GumGumAttention and context
Episode 132: Alistair Hill
Co-Founder, On Device“To measure is to give a score. To enhance is to give a recommendation.”Measurement and effectiveness
Episode 131: Emma Armstrong
CEO and Global Transformation Officer, BBDO“You cannot replace people with technology.”Creativity and creative effectiveness
From Business of Marketing
Most companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →

Episode 130: Erin Chin
Global Head of Brand Marketing, Logitech G“I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.”Creators and influencer marketing
Episode 129: Carmen Rodriguez
Global Chief Growth Officer, GUT“We're a brave agency for brave clients.”The future of agencies
Episode 128: Michael Scott
Global Chief Revenue Officer, LoopMe“If you're not building brand value, you're going to lose”Measurement and effectiveness
Episode 127: Tracey Shirtcliff
Founder & CEO, SCOPE Better“I call the whole scoping piece the commercialization layer”The future of agencies
Episode 126: Tom Murphy
Chief Creative Officer, VML“Advertising is always dying. Get used to it.”Creativity and creative effectiveness
Episode 125: Michael Lehman
President, Americas, EquativProgrammatic, ad tech and supply quality
Episode 124: Matt Longley
CEO, Mobsta“If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.”Attention and context
Episode 123: Fiona McKenzie
President, Europe, Marketbridge“You're not really a CMO, are you? You're transformation director.”Sales and marketing alignment
Episode 122: Dimi Albers
CEO, DEPT^®“I search in the beginning then I have probably 71 average consideration points before I press a button.”AI search, agents and discovery
Episode 121: Oliver Whitten
Chief Operating Officer, AdformProgrammatic, ad tech and supply quality
Episode 120: Victoria Usher
CEO and Founder, GingerMay“People are interested in people, they're not actually interested in brands.”B2B brand and storytelling
From Business of Marketing
Most companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →

Episode 119: Jennifer Kattula
GM & CMO, Microsoft Advertising“Everything will start to sound the same, everything will start to look the same.”AI search, agents and discovery
From Business of Marketing
Most companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →

Episode 118: Christine C. Cook
Chief Commercial Officer, Bloomberg Media“I think they were blunt instruments that were used in the beginning”Publishers and media owners
Episode 117: Cindy Gallop
Founder & CEO, MakeLoveNotPorn“I am out to prove you can scale love, and I'm scaling love.”Sustainability, purpose and inclusion
Episode 116: Sir Martin Sorrell
Executive Chairman, S4 Capital“It isn't fragmenting. It's concentrating.”The future of agencies
Episode 115: Mark Ritson
Founder, MiniMBABrand building

All seasons

Season Five

Recorded live at Advertising Week Europe · May 2026 36 episodes · Episodes 77 to 113

Episode 113: Paul EvansChief Positioning Engineer, V2RSION.COM“It's never been easier to start a business. It's never been harder to scale a business, right?”Brand building
Episode 112: Andrea SextonCEO, Ledger Bennett“We are only measuring what we can see in the funnel, and that's a real problem”B2B brand and storytelling
Episode 110: Harry DaviesVP of marketing strategy, investment and effectiveness, Sage“I could just change the logo on that, and nobody would know.”Measurement and effectiveness
Episode 109: Kahlen MacaulayHead of Sports and Media Partnerships, International, Snap“We should never underestimate the power of fun in terms of creating value”Sport, fandom and entertainment
Episode 108: Renaye EdwardsChief Operating Officer and MD, Ammunition“As soon as the market gets tough, we literally go back to that lead gen.”B2B demand and pipeline
Episode 107: Nick BeckFounder and CEO, Tug“AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.”AI search, agents and discovery
Episode 106: John RudaizkyGlobal Chief Brand and Marketing Officer, EY“I believe it's an and, not an or”B2B brand and storytelling
Episode 105: Nishma Patel RobbFounder and CEO, UnmissableTrust and brand safety
Episode 104: Stephan PretoriusCTO, WPP“Within a month, we had thirty thousand agents built in the business”The future of agencies
Episode 103: Niall McKinneyFounding Partner, The Creative Engineers“AI seems to be moving so quickly at the moment, the only way to keep up is to be unemployed.”AI in the marketing organisation
Episode 102: Dan ReevesCo-Founder, SubjctAI search, agents and discovery
Episode 101: Edwin WongGlobal Head of Measurement, Uber AdvertisingMeasurement and effectiveness
Episode 100: James Denton-ClarkChief Growth and Client Partner, Stagwell Europe“I think there are a lot of people in the industry who are still living the lives of the mad men.”The future of agencies
Episode 99: Chris BagnallChief Executive Officer, Transmission“95% of your audience are not in market at any given one time”B2B brand and storytelling
Episode 98: Milka PrivodanovaVP Marketing Solutions, Large Customers International, LinkedIn“60 to 70% of an ad’s effectiveness is the creative.”Creators and influencer marketing
Episode 97: Julie SelmanSVP Head of EMEA, Magnite“Trust is fundamental. Every transaction is built on it.”Connected TV and streaming
Episode 96: Toby SouthgateGlobal Group CEO, We Are Social“The worst thing you can do is be ignorable.”Creativity and creative effectiveness
Episode 95: Soizic SycamoreManaging Director, Plan.Net Group“How do I make sure I am the top brand the agent recommends?”Customer experience and personalisation
Episode 94: Paul CashFounder and Chief Rooster, Rooster Punk“Workday: $220m loss to $770m profit.”B2B brand and storytelling
Episode 93: Alice BeecroftSenior Director, Global Strategy and Partnerships, Yahoo DSP“How do you ask the right question? That is the new skill set.”Programmatic, ad tech and supply quality
Episode 92: Victoria DykeCo-Founder, Ziggy“Build systems that replicate my judgement. Not just substitute it.”B2B demand and pipeline
Episode 91: Tom OllertonFounder, Automated Creative“The best ad targeted at a mum was a dad.”Creativity and creative effectiveness
Episode 90: Fiona SalmonManaging Director, Mantis“Just because we can does not mean we should.”Trust and brand safety
Episode 89: Dragos MaricaAssociate Director, Performance Marketing, Directive“Reddit. LinkedIn. These are the surfaces feeding the LLMs now.”B2B demand and pipeline
Episode 88: Dawn MileySenior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe“Storytelling is the whole job. That’s it.”Brand and performance
Episode 87: Minter DialAuthor, Speaker & Thought Leader, MYDIAL“How would the world be worse off if your company didn’t exist?”Leadership, teams and talent
Episode 86: Martin CorkeChief Marketing Officer, Bauer Media Outdoor“Interfere with public trust through AI. That’s dancing with the devil.”Publishers and media owners
Episode 85: Jem Lloyd-WilliamsPresident of Mindshare and CSO of WPP Media, Mindshare“Democratise first. Agentify second.”AI in the marketing organisation
Episode 84: Jen BrownDirector, Engaging Interactions“Attention is in deficit. Listening is the skill.”B2B demand and pipeline
Episode 83: Jaki EllenbyChief Commercial Officer, ABBA Voyage“We’re racing on our own. And we set the terms.”Experiential and events
Episode 82: Chris ElsheikhiVP Demand Generation, Usercentrics“Three percent of LinkedIn users post three times a week.”Data, identity and privacy
Episode 81: Bryan BarlettaFounder & Partner, Sounds Profitable“Just enough to hang ourselves with. Just enough for a hand up.”Publishers and media owners
Episode 80: Ben SmithMarketing Director, Reachdesk“Unreasonable hospitality earns the right to the conversation.”B2B demand and pipeline
Episode 79: Andrew McCormickformer Chief Growth Officer, dentsu X“The best client you can have is one you already have.”The future of agencies
Episode 78: Paul AndersonGlobal Founding Partner & Executive Creative Director, Gravity Global“The vendor who wins the business was already on the shortlist before it was drawn up.”B2B brand and storytelling
Episode 77: Jason WarnesMarketing Advisor and Investor, Independent“The new front line for brands is AI, not search.”The future of agencies

Season Four

Recorded live at Advertising Week New York · October 2025 26 episodes · Episodes 48 to 76

Episode 76: Gareth CummingsCEO, eDesk“Answer within fifteen minutes. Conversion follows.”Customer experience and personalisation
Episode 74: Maor SadraCEO & Co-Founder, INCRMNTAL“Incrementality needs to be the default. You are spending money on ads. You should be getting what you would not have gotten without them.”Measurement and effectiveness
Episode 71: Yondjé Choi CornezHead of Partner Marketing Pixel B2B, Google“AI is not a nice to have. It is a must. Even ourselves as marketers, we feel the pressure to use it to be more efficient.”Partnerships and sponsorship
Episode 70: Stephanie Dittmer RogersEVP of Marketing, San Francisco 49ers“History of Innovation. That is the way we think about things. We want to honour that tradition and continue to move it forward.”Sport, fandom and entertainment
Episode 69: Charles SimonVice President of Private Advertising Standards, RTB House“Privacy in this universe is about trust between advertiser, user, and the intermediaries who facilitate that relationship.”Data, identity and privacy
Episode 68: Kevin HeinChief Growth Officer, GIPHY“GIFs are a universal language of emotion. When you see the right one, everyone smiles.”Creativity and creative effectiveness
Episode 67: Christie SclaterSVP of Global Marketing, Clinique“It is not a logical path. But I believe in great brands that build experiences bigger than the products they sell.”Brand building
Episode 66: Adam ClyneFounder & CEO, Coolr“How you interface with big grown-up brands at the speed of culture. That was new. That was exciting.”The future of agencies
Episode 65: Jay PrasadCEO, Relo Metrics“Brands invest in sport because they want to be part of the culture. Part of the conversation. Associated with something people love.”Measurement and effectiveness
Episode 64: Dennis BuchheimGlobal Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake“Data and AI, with basically no hyperbole, is the foundation of everything for the foreseeable X years.”Data, identity and privacy
Episode 63: Greg LicciardiVP Sponsorships & Partner Programs, ANA“As brands are dazzled by AI, what is being lost is the emotional connection they have with their consumer.”Customer experience and personalisation
Episode 62: Dennis ClausStrategy Lead EMEA, Apply Digital“Personalisation does not mean personal. A letter with your name on it and some keywords you know about me: I see the data behind it.”Customer experience and personalisation
Episode 61: Kimberly Hairston-HicksCMO, Gold Bond“Gold Bond operates like a startup. We are taking more risk and doing things we probably hadn't done before.”Brand building
Episode 60: Darren D’AltorioSVP of Paid Media, Wpromote“Humans do not evolve at the same pace as technology. Our decisions are rooted in emotions. That never changes.”Brand and performance
Episode 59: Tony MarlowChief Marketing Officer, LG Ad Solutions“Moving from insights to B2B marketing was huge. From making recommendations to actually implementing them.”Connected TV and streaming
Episode 58: Lindsay Boyajian HaganVice President Marketing and Co-Head Revenue, Conductor“AI has transformed what the modern marketer is, who they are, and what they need to be.”AI search, agents and discovery
Episode 57: Johanna WahlroosVP of Marketing, Global Strategy and Planning, DoubleVerify“Being customer centric means being open to new developments. Consumers are pivoting fast.”Customer experience and personalisation
Episode 56: Aarti BhaskaranGlobal Head of Research and Insights, Snap“Insights was a data provider. Now it is storytelling and understanding the why.”Measurement and effectiveness
Episode 55: Shannon Shae MontoyaVice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!“I call my team a team of live storytellers. They find opportunities to create memories that drive impact to the future.”Experiential and events
Episode 54: Oli BealbyCo-Founder, Stereo Creative“If you get the nuances wrong with a fanbase like the 49ers, they will cancel you straight out.”The future of agencies
Episode 53: Mindie KaplanVP Innovation, MediaMint“I just posted on social: ladies, post your mammogram dates. It went everywhere. Everyone was posting.”Sustainability, purpose and inclusion
Episode 52: Ashley BassmanProgram Director, Product Marketing, Data & AI, IBM WatsonX“You need the technology. But really, the value we put in market is the story behind it.”B2B brand and storytelling
Episode 51: John PicconeRegional VP Americas, Adform“Get up to speed on what CMOs really think about in their day to day. Then place advertising and media in that consideration set.”Programmatic, ad tech and supply quality
Episode 50: Kerel CooperCMO, GumGum“The art of storytelling and the ability to use it to create an emotional connection to a brand. That has always fascinated me.”Attention and context
Episode 49: Martin KihnSVP, Strategy, Salesforce Marketing Cloud“My entire career did not exist when I was in college. In fact, the internet did not exist.”AI in the marketing organisation
Episode 48: Ruslan TovbulatovCMO, Gloat“I want to be a builder. That is why I left consulting and advising.”Brand building

Season Three

Recorded live at Advertising Week Europe · May 2025 15 episodes · Episodes 31 to 46

Episode 46: Gordon GlenisterAuthor, Speaker, Podcast Host, Founder, Membership World“There is not an association that does not want to become influential. And there are many influencers that build communities and memberships.”Creators and influencer marketing
Episode 45: Paul WrightHead of EMEA, Uber Advertising“It has always got to be beneficial to the consumer as much as it is beneficial to our restaurant partners.”Retail and commerce media
Episode 44: Ben PutleyCEO and Co-Founder, Alkimi“You can query that data whenever you want, down to a log level. That granularity is unmatched.”Programmatic, ad tech and supply quality
Episode 42: Clare TurnerChief Commercial Officer, Pearl & Dean“Cinema is the ultimate escapism. You cannot replicate that at home, no matter how big the screen.”Publishers and media owners
Episode 41: Owen GriffithsCommercial Revenue Director, The Sun“A 10-year partnership with Tesco. That is what brand synergy and long-term commitment look like.”Publishers and media owners
Episode 40: Justin ReidSenior Director of Global Partnerships Solutions, Tripadvisor“Where you stay is hugely important. But what you can do there is what is making the destination decision.”Partnerships and sponsorship
Episode 39: Joseph WorswickVP EMEA and Global Head of Sustainability, OpenX“We try to do things the right way. Third-party validation is what makes that credible.”Programmatic, ad tech and supply quality
Episode 38: Lina TonkChief Marketing Officer, Recurly“Every subscriber you retain is revenue that does not need to be re-acquired.”Sales and marketing alignment
Episode 37: Cat BotibolBusiness Development Director, Secret Cinema“80% wanted to be awestruck. 80% wanted to connect to other people. 76% wanted to connect to themselves.”Experiential and events
Episode 36: Cat HartlandUK Growth Lead, SBS“When people come around a table to work together where everyone wins, that is what a real ecosystem looks like.”The future of agencies
Episode 35: Ben WoollamsCEO and Founder, TrueRights“IP has become such a powerful feature for any brand, for any talent. It is about resonance and credibility.”Creators and influencer marketing
Episode 34: Virginie ChesnaisChief Marketing Officer, Happydemics“Advertising is only valuable if it generates a real impact amongst audiences. If it resonates.”Measurement and effectiveness
Episode 33: Marc WebbonCo-Founder and CEO, Wonderhatch“The industry is an ecosystem made up of partners. Without them, there would be no exchange.”The future of agencies
Episode 32: Helen KeelanSenior Sales Director, LG Ad Solutions“The home screen is the very first thing people see when they turn on the TV. That is a remarkable placement.”Connected TV and streaming
Episode 31: James GrantSVP and Head of Advanced TV, Equativ“Contextual advertising is not a fallback. It's a genuine signal.”Connected TV and streaming

Season Two

Recorded live at Advertising Week New York · October 2024 12 episodes · Episodes 20 to 43

Episode 43: Elizabeth KiehnerChief Growth Officer, Nortal“When you have a prime minister endorse you in her opening remarks at a summit, that is the level of endorsement I try to leverage in our marketing.”Experiential and events
Episode 30: Aisling ConlonInternational Trade Director, UK Advertising“We created energy in the room. People were actually networking.”International growth
Episode 29: Dana Kalfas BodineVP of Marketing, Trustpilot“One point increase in trust score drives an 8X increase in purchase conversion.”Trust and brand safety
Episode 28: Damon ReeveCEO, Ozone“Our job is to stitch together audiences across all of those properties into a more scaled proposition.”Publishers and media owners
Episode 27: Simon GreenFounder and CEO, Edit Cloud“Great creativity comes from challenging times and limitations. That's where creative thinking really comes from.”Creativity and creative effectiveness
Episode 26: Lotte JonesChief Commercial Officer, The News Movement“We wanted to fuse the rigour of journalism with the dynamism of social media.”Publishers and media owners
Episode 25: Henry SkelseyVP of Product Marketing, Songtradr“A fully customised solution for every client is a product marketer's nightmare.”Brand building
Episode 24: Timo WeisGlobal Head of Growth, Infosys“If the leads don't have the quality the sales team expects, they are worthless.”B2B demand and pipeline
Episode 23: Andrew GrossoCo-Founder and CPO, Pickaxe“You need to keep your audienceand then give them something and put it into context.”Measurement and effectiveness
Episode 22: Lori GoodeCMO, Index Exchange“Culture is very ingrained in our DNA. We hire against those core values.”Programmatic, ad tech and supply quality
Episode 21: Linn FrostCo-CEO, Social Element“With power, there are two sides. Social mirrors society but it magnifies it.”Brand building
Episode 20: Michael McNerneyPublisher, Martech Record“The perfect speaker is the person who has just been promoted to Vice President.”Retail and commerce media

Season One

Recorded live at Advertising Week Europe · May 2024 18 episodes · Episodes 1 to 19

Episode 19: Simon MorrisVP of International Marketing, Adobe“The democratisation of creativity means anyone who has a story to tell now has the tools to share it.”Creativity and creative effectiveness
Episode 18: Kirsty FraserSenior Director of International and Lifecycle Marketing, Movable Ink“Why should you transact your personal data with me if I'm not going to use it in a way that's relevant to you?”Customer experience and personalisation
Episode 17: David KeeneEuropean CMO, Wipro“The programme level sits above the campaign. Campaigns is kind of a dead term.”B2B demand and pipeline
Episode 16: Jonathan BeestonProduct Marketing Director, Salesforce“The single customer view is not the end. It's the means to activate the right kind of marketing message.”AI in the marketing organisation
Episode 15: Maria ShcheglakovaMarketing Director EMEA, PubMatic“Circular marketing. Everything interconnected, a constant learning curve where you iterate as you go.”B2B brand and storytelling
Episode 14: John WattonFractional CMO and Advisor, Independent“Marketing has gone from a communications function to owning the full customer journey.”B2B demand and pipeline
Episode 13: Vitaly PecherskiyCEO and Co-Founder, StackAdapt“We only had two ads. But people were like, why is StackAdapt always obsessed with toasters?”B2B demand and pipeline
Episode 12: Jennifer BerryCEO, Digitas UK“Impact is our output. Not just commercial impact. Cultural impact too.”The future of agencies
Episode 11: Azlan RajCMO, Dentsu EMEA“There is always daylight between above the line and below the line. ABX is how you start to bridge it.”Experiential and events
Episode 10: Mark DebenhamVP of Growth Marketing and Marketing Operations, Adverity“It is not a metric. It is a story.”B2B demand and pipeline
Episode 9: Christopher HoggChief Revenue Officer, Lotame“Our digital ecosystem is one of our most important assets. It is another salesperson.”B2B demand and pipeline
Episode 7: Giulia ZecchiniCommercial Partnerships Strategy Director, ESL FACEIT Group“We have people in our arenas that literally chant DHL.”Sport, fandom and entertainment
Episode 6: Shafqat IslamCMO, Optimizely“Experimentation is not a department. It is a philosophy.”B2B demand and pipeline
Episode 5: Mary CirincioneVice President, Propeller Group“The question is not did they see it. The question is did they understand it and did it change something.”B2B brand and storytelling
Episode 4: David ShingDigital Prophet, Independent“Brands keep trying to talk at people. The brands winning are the ones listening.”Brand building
Episode 3: Marilyn MeadCMO, Winmo“Brand and demand are not separate disciplines. They are two expressions of the same intent.”B2B demand and pipeline
Episode 2: John KarlHead of Client Development and Growth, Catalyst“Dedicate 10% of every media budget to experimentation. No expectations baked in. No forecasts. Just learn.”Brand and performance
Episode 1: James SlezakCEO, Swayable“Iterative persuasion testing can deliver a 10x increase in campaign lift.”Measurement and effectiveness

Specials

Off-schedule recordings 8 episodes

Episode 144: Matt ConlinFounder & Chief Customer Officer, Fluent“It's not squishy. There's very clear measurement”Retail and commerce media
Episode 140: Travis ClingerChief Connectivity & Ecosystem Officer and GM of International, LiveRamp“The death of the cookie that never happened really spurred a lot of innovation.”Data, identity and privacy
Episode 114: Russell PedrickManaging Director, Octave“I think the judgment will eventually sit with the consumer.”Publishers and media owners
Episode 75: Andrew BialeckiCo-CEO and Co-Founder, Klaviyo“The brands that were profitable when they went public showed us it was possible. Why couldn't we do the same?”Customer experience and personalisation
Episode 73: Leon HarlowGroup Commercial Director, YMU“An obsession with reach. But the metric more powerful than reach is trust. Highly engaged communities leverage trust so much more.”Creators and influencer marketing
Episode 72: Mitali IsraniSenior Director of Marketing, Pantheon“Creativity and ROI are not a trade-off. They are a feedback loop. Anchor creativity in the big idea. Back it with data.”B2B demand and pipeline
Episode 47: Salomé ImedashviliDirector of GSI and Strategic Partnerships, Salesforce“The bigger and stronger your ecosystem is, the larger is your footprint.”Partnerships and sponsorship
Episode 8: Steve Reny and Jennifer Griffin SmithCEO / Chief Market Officer, Acquia“Up to 20% of the addressable market is not available if you are not considering accessibility.”B2B demand and pipeline

About Business of Marketing episodes

All 152 episodes of Business of Marketing, organised by season. In-depth conversations with senior marketing, media, technology, and commercial leaders shaping business growth.

Episodes cover 26 topics across six areas: AI, brand and creativity, customers and growth, media and advertising, data and measurement, and leadership and organisation. Topics include AI search and agents, measurement and effectiveness, brand building, B2B demand and pipeline, retail and commerce media, and the future of agencies.

Recent guests include senior leaders from PubMatic, MINT Square GmbH, Design Bridge and Partners, Yahoo, Advertising Association, Seedtag, 51toCarbonZero, Apply Digital, Fluent, Experian, Mail Metro Media, Chuck Studios, LiveRamp, Adlook, AUDIENCES, MEL, Generation Media, Keenfolks, Seen Studios, GumGum.

Episodes are recorded in studio, at industry events including Cannes Lions and Advertising Week, on location, and remotely. Business of Marketing is available on Apple Podcasts, Spotify, YouTube, and Podbean.

Frequently asked questions

How many episodes of the Business of Marketing podcast are there?

Business of Marketing has published 152 episodes across 6 seasons, with new episodes weekly. Episodes are recorded in studio, at industry events including Cannes Lions, on location, and remotely.

How do I listen to the Business of Marketing podcast?

Business of Marketing is available on Apple Podcasts, Spotify, YouTube, and Podbean. Every episode can also be browsed and streamed at businessof.co/episodes.

Who are the guests on the Business of Marketing podcast?

Guests include senior marketing and commercial leaders from companies including LinkedIn, Adobe, Google, Salesforce, Klaviyo, IBM, Snap, Magnite, Yahoo, LG Ad Solutions, Dentsu, and the San Francisco 49ers. The full slate includes CMOs, founders, presidents, CROs, and VP-level operators.

What topics does Business of Marketing cover?

Episodes are grouped into six areas: AI, brand and creativity, customers and growth, media and advertising, data and measurement, and leadership and organisation. Topics within them include AI search and agents, measurement and effectiveness, brand building, B2B demand and pipeline, retail and commerce media, connected TV and streaming, creators and influencer marketing, and the CMO and the boardroom.

Editor’s picks

Season Six

Episode 152: Emma Newman

Episode 151: Christoph Berg

Episode 150: John Morris

Episode 149: Matt Sanchez

Episode 148: Sharon Lloyd Barnes

Episode 147: Brendan McCarthy

Episode 146: Richard Davis

Episode 145: Dr. Ali Alkhafaji

Episode 143: Sarah Robertson

Episode 142: Pierce Cook-Anderson

Episode 141: Olaf van Gerwen

Episode 139: Luca Filardo

Episode 138: Rob McLaughlin

Episode 137: Luis Miguel Messianu

Episode 136: Lisa Morgan

Episode 135: Miguel Machado

Episode 134: Katie Mitchell

Episode 133: Marcus Startzel

Episode 132: Alistair Hill

Episode 131: Emma Armstrong

Episode 130: Erin Chin

Episode 129: Carmen Rodriguez

Episode 128: Michael Scott

Episode 127: Tracey Shirtcliff

Episode 126: Tom Murphy

Episode 125: Michael Lehman

Episode 124: Matt Longley

Episode 123: Fiona McKenzie

Episode 122: Dimi Albers

Episode 121: Oliver Whitten

Episode 120: Victoria Usher

Episode 119: Jennifer Kattula

Episode 118: Christine C. Cook

Episode 117: Cindy Gallop

Episode 116: Sir Martin Sorrell

Episode 115: Mark Ritson

All seasons

Season Five

Season Four

Season Three

Season Two

Season One

Specials

About Business of Marketing episodes

Frequently asked questions

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