Data, identity and privacy
First-party data, identity after cookies, clean rooms, consent and privacy regulation.
Start here · Episode 143 ·
The Data Engine
Chief Product Officer, Experian
“AI is an engine. Data is the fuel that you put into it”
The Data Engine
0:0029:00All episodes on this topic
Newest firstEpisode 143: The Data Engine
Sarah Robertson · Chief Product Officer, Experian
Measurement and effectivenessEpisode 140: The Death That Never Came
Travis Clinger · Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
Programmatic, ad tech and supply qualityEpisode 138: The 3% Problem
Rob McLaughlin · Founder & CEO, AUDIENCESThe CMO and the boardroomEpisode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeSales and marketing alignmentEpisode 121: The Invisible Plumbing
Oliver Whitten · Chief Operating Officer, Adform
Programmatic, ad tech and supply qualityEpisode 93: The Connected Layer
Alice Beecroft · Senior Director, Global Strategy and Partnerships, Yahoo DSP
Programmatic, ad tech and supply quality- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 82: The New Metric
Chris Elsheikhi · VP Demand Generation, Usercentrics
B2B demand and pipelineEpisode 74: Stop Counting Clicks. Start Measuring Incrementality.
Maor Sadra · CEO & Co-Founder, INCRMNTAL
Measurement and effectivenessEpisode 69: Privacy Is About Trust. Between Advertiser, User, and Everyone in Between.
Charles Simon · Vice President of Private Advertising Standards, RTB House
Programmatic, ad tech and supply qualityEpisode 64: Data and AI Are the Foundation of Everything for the Foreseeable X Years
Dennis Buchheim · Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake
Programmatic, ad tech and supply qualityEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
AI in the marketing organisationEpisode 45: Building a $1 Billion Advertising Business from First Principles
Paul Wright · Head of EMEA, Uber AdvertisingRetail and commerce mediaEpisode 41: How First-Party Data Is Reshaping Commercial Media at Scale
Owen Griffiths · Commercial Revenue Director, The Sun
Publishers and media ownersEpisode 28: The Premium Web, Publisher Alliance and Why Attention Beats Volume
Damon Reeve · CEO, Ozone
Publishers and media ownersEpisode 23: Data Storytelling, Marketing Mix Modelling and the What-So What-Now What Framework
Andrew Grosso · Co-Founder and CPO, Pickaxe
Measurement and effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceAI in the marketing organisationEpisode 9: Ungating Content, Data Collaboration and the Open Internet
Christopher Hogg · Chief Revenue Officer, Lotame
B2B demand and pipeline
“The death of the cookie that never happened really spurred a lot of innovation.”
Frequently asked
Which Business of Marketing episodes cover data, identity and privacy?
17 episodes so far. The most recent are with Sarah Robertson of Experian, Travis Clinger of LiveRamp and Rob McLaughlin of AUDIENCES.
What does Data, identity and privacy cover on the Business of Marketing podcast?
Episodes on first-party data, identity after cookies, clean rooms, consent and privacy regulation. Guests include Sarah Robertson of Experian, Travis Clinger of LiveRamp, Dennis Buchheim of Snowflake and Chris Elsheikhi of Usercentrics.
Where should I start with data, identity and privacy?
Start with the latest episode, The Data Engine, with Sarah Robertson of Experian.
Which topic family is Data, identity and privacy part of?
Data and measurement, alongside Measurement and effectiveness.
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