Sales and marketing alignment
Shared goals, revenue accountability and how marketing and sales work as one growth function.
Start here · Episode 123 ·
The Amplifier
President, Europe, Marketbridge
“You're not really a CMO, are you? You're transformation director.”
The Amplifier
0:0033:00All episodes on this topic
Newest firstEpisode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeThe CMO and the boardroomEpisode 92: The Demand Chain
Victoria Dyke · Co-Founder, Ziggy
B2B demand and pipelineEpisode 84: The Confidence Engine
Jen Brown · Director, Engaging Interactions
B2B demand and pipelineEpisode 80: The Pattern Interrupt
Ben Smith · Marketing Director, Reachdesk
B2B demand and pipelineEpisode 71: Let the Partner Talk About You. That Is More Valuable Than Talking About Yourself.
Yondjé Choi Cornez · Head of Partner Marketing Pixel B2B, Google
Partnerships and sponsorshipEpisode 58: Full-Stack Marketers Who Embrace AI Are the Future of the CMO Team
Lindsay Boyajian Hagan · Vice President Marketing and Co-Head Revenue, Conductor
AI search, agents and discoveryEpisode 57: Stay Curious, Stay Close to the Consumer
Johanna Wahlroos · VP of Marketing, Global Strategy and Planning, DoubleVerify
Customer experience and personalisationEpisode 47: Partners Are Not an Extension of Your Team. They Are Embedded in It.
Salomé Imedashvili · Director of GSI and Strategic Partnerships, Salesforce
Partnerships and sponsorshipEpisode 43: How Estonia's Digital Transformation Story Becomes a Global Marketing Asset
Elizabeth Kiehner · Chief Growth Officer, Nortal
Experiential and events- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 38: The Untapped Creative Potential in Subscription Business Models
Lina Tonk · Chief Marketing Officer, Recurly
B2B demand and pipelineEpisode 24: Building Data-Literate Teams, SQL-Aligned Metrics and Global B2B Demand Generation
Timo Weis · Global Head of Growth, Infosys
B2B demand and pipelineEpisode 17: B2B Buying Groups, Influence Maps and Engaging Before the RFP
David Keene · European CMO, Wipro
B2B demand and pipelineEpisode 15: Being Different Is Important
Maria Shcheglakova · Marketing Director EMEA, PubMatic
B2B brand and storytellingEpisode 10: Self-Reported Attribution, the Marketing Flywheel and Show Don't Tell
Mark Debenham · VP of Growth Marketing and Marketing Operations, Adverity
B2B demand and pipelineEpisode 9: Ungating Content, Data Collaboration and the Open Internet
Christopher Hogg · Chief Revenue Officer, Lotame
B2B demand and pipeline- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 8: Digital Experience, Buying Committees and Accessibility
Steve Reny and Jennifer Griffin Smith · CEO / Chief Market Officer, Acquia
B2B demand and pipeline
“Build systems that replicate my judgement. Not just substitute it.”
Frequently asked
Which Business of Marketing episodes cover sales and marketing alignment?
16 episodes so far. The most recent are with Fiona McKenzie of Marketbridge, Victoria Dyke of Ziggy and Jen Brown of Engaging Interactions.
What does Sales and marketing alignment cover on the Business of Marketing podcast?
Episodes on shared goals, revenue accountability and how marketing and sales work as one growth function. Guests include Lina Tonk of Recurly, Fiona McKenzie of Marketbridge, Yondjé Choi Cornez of Google and Salomé Imedashvili of Salesforce.
Where should I start with sales and marketing alignment?
Start with the latest episode, The Amplifier, with Fiona McKenzie of Marketbridge.
Which topic family is Sales and marketing alignment part of?
Customers and growth, alongside B2B demand and pipeline, B2B brand and storytelling, Customer experience and personalisation, Partnerships and sponsorship and International growth.
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