AI search, agents and discovery
How brands get found, recommended and chosen by AI answers, LLM search and AI agents that shop on a customer's behalf.
Start here · Episode 142 ·
The Trust Premium
Managing Director of Advertising, Mail Metro Media
“Protect the thing you love. If you love it, you have to invest in it.”
The Trust Premium
0:0031:00All episodes on this topic
Newest firstEpisode 142: The Trust Premium
Pierce Cook-Anderson · Managing Director of Advertising, Mail Metro Media
Publishers and media ownersEpisode 122: The Human Edge
Dimi Albers · CEO, DEPT®
AI in the marketing organisationEpisode 120: The Froth Problem
Victoria Usher · CEO and Founder, GingerMay
B2B brand and storytellingEpisode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingB2B brand and storytellingEpisode 113: Chosen By Machines
Paul Evans · Chief Positioning Engineer, V2RSION.COMBrand buildingEpisode 112: The Missing Sixty
Andrea Sexton · CEO, Ledger BennettB2B brand and storytellingEpisode 107: The Search Return
Nick Beck · Founder and CEO, Tug
Brand and performanceEpisode 102: The Findable Story
Dan Reeves · Co-Founder, SubjctPublishers and media owners- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 98: The New Currency
Milka Privodanova · VP Marketing Solutions, Large Customers International, LinkedIn
Creators and influencer marketingEpisode 95: The Customer of Tomorrow
Soizic Sycamore · Managing Director, Plan.Net GroupCustomer experience and personalisationEpisode 89: The Revenue Engine
Dragos Marica · Associate Director, Performance Marketing, Directive
B2B demand and pipelineEpisode 88: The Whole Job
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe
Brand and performanceEpisode 82: The New Metric
Chris Elsheikhi · VP Demand Generation, Usercentrics
Data, identity and privacyEpisode 77: In Service of the Problem
Jason Warnes · Marketing Advisor and Investor, IndependentThe future of agenciesEpisode 76: The Pre-Sales Dividend
Gareth Cummings · CEO, eDeskCustomer experience and personalisationEpisode 75: Every Customer Deserves to Be Treated as If They Are Your Only Customer
Andrew Bialecki · Co-CEO and Co-Founder, Klaviyo
Customer experience and personalisationEpisode 58: Full-Stack Marketers Who Embrace AI Are the Future of the CMO Team
Lindsay Boyajian Hagan · Vice President Marketing and Co-Head Revenue, Conductor
Sales and marketing alignment- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 52: People Are Not Just Buying Products. They Are Making an Emotional Decision.
Ashley Bassman · Program Director, Product Marketing, Data & AI, IBM WatsonX
B2B brand and storytelling
“I search in the beginning then I have probably 71 average consideration points before I press a button.”
Frequently asked
Which Business of Marketing episodes cover AI search, agents and discovery?
18 episodes so far. The most recent are with Pierce Cook-Anderson of Mail Metro Media, Dimi Albers of DEPT® and Victoria Usher of GingerMay.
What does AI search, agents and discovery cover on the Business of Marketing podcast?
Episodes on how brands get found, recommended and chosen by AI answers, LLM search and AI agents that shop on a customer's behalf. Guests include Jennifer Kattula of Microsoft Advertising, Lindsay Boyajian Hagan of Conductor, Andrew Bialecki of Klaviyo and Pierce Cook-Anderson of Mail Metro Media.
Where should I start with AI search, agents and discovery?
Start with the latest episode, The Trust Premium, with Pierce Cook-Anderson of Mail Metro Media.
Which topic family is AI search, agents and discovery part of?
AI, alongside AI in the marketing organisation.
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