Brand and performance
Balancing long-term brand building with short-term performance and demand.
Start here · Episode 141 ·
The Culinary Identity
Founder & Global Creative Director, Chuck Studios
“Do not look like your category.”
The Culinary Identity
0:0042:00All episodes on this topic
Newest firstEpisode 141: The Culinary Identity
Olaf van Gerwen · Founder & Global Creative Director, Chuck Studios
Brand buildingEpisode 132: The Leading Indicator
Alistair Hill · Co-Founder, On Device
Measurement and effectivenessEpisode 128: The Brand Proof
Michael Scott · Global Chief Revenue Officer, LoopMe
Measurement and effectivenessEpisode 110: The Installed Team
Harry Davies · VP of marketing strategy, investment and effectiveness, SageMeasurement and effectivenessEpisode 108: The Commercial Marketer
Renaye Edwards · Chief Operating Officer and MD, Ammunition
B2B demand and pipelineEpisode 107: The Search Return
Nick Beck · Founder and CEO, Tug
AI search, agents and discovery- From Business of Marketing
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Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 92: The Demand Chain
Victoria Dyke · Co-Founder, Ziggy
B2B demand and pipelineEpisode 91: The Creative Engine
Tom Ollerton · Founder, Automated CreativeCreativity and creative effectivenessEpisode 89: The Revenue Engine
Dragos Marica · Associate Director, Performance Marketing, Directive
B2B demand and pipelineEpisode 88: The Whole Job
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe
AI search, agents and discoveryEpisode 86: The Public Medium
Martin Corke · Chief Marketing Officer, Bauer Media Outdoor
Publishers and media ownersEpisode 78: The Idea You Own
Paul Anderson · Global Founding Partner & Executive Creative Director, Gravity Global
B2B brand and storytellingEpisode 77: In Service of the Problem
Jason Warnes · Marketing Advisor and Investor, IndependentThe future of agenciesEpisode 60: Brand Building Starts with Story and Technology Serves That Purpose
Darren D’Altorio · SVP of Paid Media, WpromoteCreativity and creative effectivenessEpisode 59: Marketing Psychology, Connected TV and Why the Insights Background Changes Everything
Tony Marlow · Chief Marketing Officer, LG Ad SolutionsConnected TV and streamingEpisode 48: AI Is the Next Paradigm Shift. I Am Thinking About That a Lot.
Ruslan Tovbulatov · CMO, Gloat
Brand buildingEpisode 34: Why Advertising Measured by the People Who Sell It Cannot Be Trusted
Virginie Chesnais · Chief Marketing Officer, Happydemics
Measurement and effectivenessEpisode 6: If We Stopped All Our Marketing, Nothing Would Change
Shafqat Islam · CMO, Optimizely
B2B demand and pipelineEpisode 2: Why Complexity Is Rewarded by Strategy in Performance Marketing
John Karl · Head of Client Development and Growth, CatalystMeasurement and effectivenessEpisode 1: Why Click-Through Rates Are Terrible and How to Measure Creative Persuasion
James Slezak · CEO, Swayable
Measurement and effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“To measure is to give a score. To enhance is to give a recommendation.”
Frequently asked
Which Business of Marketing episodes cover brand and performance?
20 episodes so far. The most recent are with Olaf van Gerwen of Chuck Studios, Alistair Hill of On Device and Michael Scott of LoopMe.
What does Brand and performance cover on the Business of Marketing podcast?
Episodes on balancing long-term brand building with short-term performance and demand. Guests include Harry Davies of Sage, Renaye Edwards of Ammunition, Dawn Miley of Adobe and James Slezak of Swayable.
Where should I start with brand and performance?
Start with the latest episode, The Culinary Identity, with Olaf van Gerwen of Chuck Studios.
Which topic family is Brand and performance part of?
Brand and creativity, alongside Brand building, Creativity and creative effectiveness, Creators and influencer marketing, Sport, fandom and entertainment, Experiential and events and Sustainability, purpose and inclusion.
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