Brand building
Distinctiveness, positioning, brand assets and building brands that last.
Start here · Episode 141 ·
The Culinary Identity
Founder & Global Creative Director, Chuck Studios
“Do not look like your category.”
The Culinary Identity
0:0042:00All episodes on this topic
Newest firstEpisode 141: The Culinary Identity
Olaf van Gerwen · Founder & Global Creative Director, Chuck Studios
Creativity and creative effectivenessEpisode 131: Beating The Mean
Emma Armstrong · CEO and Global Transformation Officer, BBDOCreativity and creative effectivenessEpisode 130: The Brand Moat
Erin Chin · Global Head of Brand Marketing, Logitech G
Creators and influencer marketingEpisode 115: The Boring Basics
Mark Ritson · Founder, MiniMBA
AI in the marketing organisationEpisode 113: Chosen By Machines
Paul Evans · Chief Positioning Engineer, V2RSION.COMB2B brand and storytellingEpisode 106: The Better Question
John Rudaizky · Global Chief Brand and Marketing Officer, EYB2B brand and storytellingEpisode 83: The Only One
Jaki Ellenby · Chief Commercial Officer, ABBA VoyageExperiential and eventsEpisode 67: Reimagining an Icon Without Losing What Made It One
Christie Sclater · SVP of Global Marketing, Clinique
International growthEpisode 61: Listen, Learn, and Lead
Kimberly Hairston-Hicks · CMO, Gold Bond
The CMO and the boardroom- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 48: AI Is the Next Paradigm Shift. I Am Thinking About That a Lot.
Ruslan Tovbulatov · CMO, Gloat
Brand and performanceEpisode 25: Sonic Brand Identity, the TikTok Sound and Music as Marketing
Henry Skelsey · VP of Product Marketing, SongtradrCreativity and creative effectivenessEpisode 21: Brands Being Social vs Brands Being on Social
Linn Frost · Co-CEO, Social Element
Trust and brand safety- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 4: Niche Is the New Mass and Why Empathy Is Marketing's Most Undervalued Skill
David Shing · Digital Prophet, IndependentPartnerships and sponsorship
“You cannot replace people with technology.”
Frequently asked
Which Business of Marketing episodes cover brand building?
13 episodes so far. The most recent are with Olaf van Gerwen of Chuck Studios, Emma Armstrong of BBDO and Erin Chin of Logitech G.
What does Brand building cover on the Business of Marketing podcast?
Episodes on distinctiveness, positioning, brand assets and building brands that last. Guests include Mark Ritson of MiniMBA, Emma Armstrong of BBDO, Christie Sclater of Clinique and Jaki Ellenby of ABBA Voyage.
Where should I start with brand building?
Start with the latest episode, The Culinary Identity, with Olaf van Gerwen of Chuck Studios.
Which topic family is Brand building part of?
Brand and creativity, alongside Brand and performance, Creativity and creative effectiveness, Creators and influencer marketing, Sport, fandom and entertainment, Experiential and events and Sustainability, purpose and inclusion.
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