Sport, fandom and entertainment
Sport, esports, fandom, live entertainment and brand integration in culture.
Start here · Episode 130 ·
The Brand Moat
Global Head of Brand Marketing, Logitech G
“I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.”
The Brand Moat
0:0032:00All episodes on this topic
Newest firstEpisode 130: The Brand Moat
Erin Chin · Global Head of Brand Marketing, Logitech G
Creators and influencer marketingEpisode 109: The Attention Economy
Kahlen Macaulay · Head of Sports and Media Partnerships, International, Snap
Creators and influencer marketingEpisode 83: The Only One
Jaki Ellenby · Chief Commercial Officer, ABBA VoyageExperiential and eventsEpisode 70: History of Innovation Is How We Think About Everything
Stephanie Dittmer Rogers · EVP of Marketing, San Francisco 49ers
International growthEpisode 65: Most People Don't Love Advertising. They Love Sports.
Jay Prasad · CEO, Relo Metrics
Measurement and effectivenessEpisode 62: Fandom Needs to Be Earned Over Time. In the Small Moments.
Dennis Claus · Strategy Lead EMEA, Apply Digital
Customer experience and personalisationEpisode 55: A Memory Is a Past Event That Impacts Future Decisions
Shannon Shae Montoya · Vice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!
Experiential and events- From Business of Marketing
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Oli Bealby · Co-Founder, Stereo Creative
The future of agenciesEpisode 37: 80% of Audiences Want to Be Awestruck. Brands Should Take Note.
Cat Botibol · Business Development Director, Secret CinemaExperiential and eventsEpisode 19: Creative Optimisation, the Content Explosion and Being Customer Zero
Simon Morris · VP of International Marketing, Adobe
Creativity and creative effectivenessEpisode 7: Authentic Brand Partnerships in Esports and Gaming
Giulia Zecchini · Commercial Partnerships Strategy Director, ESL FACEIT GroupPartnerships and sponsorship
“We should never underestimate the power of fun in terms of creating value”
Frequently asked
Which Business of Marketing episodes cover sport, fandom and entertainment?
11 episodes so far. The most recent are with Erin Chin of Logitech G, Kahlen Macaulay of Snap and Jaki Ellenby of ABBA Voyage.
What does Sport, fandom and entertainment cover on the Business of Marketing podcast?
Episodes on sport, esports, fandom, live entertainment and brand integration in culture. Guests include Stephanie Dittmer Rogers of the San Francisco 49ers, Jaki Ellenby of ABBA Voyage, Giulia Zecchini of ESL FACEIT Group and Cat Botibol of Secret Cinema.
Where should I start with sport, fandom and entertainment?
Start with the latest episode, The Brand Moat, with Erin Chin of Logitech G.
Which topic family is Sport, fandom and entertainment part of?
Brand and creativity, alongside Brand and performance, Brand building, Creativity and creative effectiveness, Creators and influencer marketing, Experiential and events and Sustainability, purpose and inclusion.
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