The future of agencies
Agency business models, outcome-based pricing, holding companies, in-housing and consultancies.
Start here · Episode 145 ·
The Adoption Gap
Chief Executive Officer, Apply Digital
“I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.”
The Adoption Gap
0:0029:00All episodes on this topic
Newest firstEpisode 145: The Adoption Gap
Dr. Ali Alkhafaji · Chief Executive Officer, Apply Digital
AI in the marketing organisationEpisode 137: The Wink Factor
Luis Miguel Messianu · Founder, President and Chief Creative Officer, MELCreativity and creative effectivenessEpisode 136: The Affinity Wave
Lisa Morgan · Managing Director, Generation MediaTrust and brand safetyEpisode 135: The Data Edge
Miguel Machado · CEO, KeenfolksAI in the marketing organisationEpisode 131: Beating The Mean
Emma Armstrong · CEO and Global Transformation Officer, BBDOCreativity and creative effectivenessEpisode 129: The Bravery Scale
Carmen Rodriguez · Global Chief Growth Officer, GUTCreativity and creative effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 127: The Commercialisation Layer
Tracey Shirtcliff · Founder & CEO, SCOPE Better
AI in the marketing organisationEpisode 116: The Engine Room
Sir Martin Sorrell · Executive Chairman, S4 Capital
AI in the marketing organisationEpisode 104: The Agentic Agency
Stephan Pretorius · CTO, WPP
AI in the marketing organisationEpisode 100: The Market of One
James Denton-Clark · Chief Growth and Client Partner, Stagwell Europe
Creativity and creative effectivenessEpisode 96: The Big Idea
Toby Southgate · Global Group CEO, We Are SocialCreativity and creative effectivenessEpisode 94: The Three Yeses
Paul Cash · Founder and Chief Rooster, Rooster Punk
B2B brand and storytellingEpisode 85: The Problem First
Jem Lloyd-Williams · President of Mindshare and CSO of WPP Media, Mindshare
AI in the marketing organisationEpisode 79: The Fifty Percent
Andrew McCormick · former Chief Growth Officer, dentsu X
AI in the marketing organisationEpisode 77: In Service of the Problem
Jason Warnes · Marketing Advisor and Investor, IndependentBrand and performance- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 66: Built for Social. Not Trying to Be Anything Else.
Adam Clyne · Founder & CEO, Coolr
Creators and influencer marketingEpisode 54: AI Does Not Have a Culture. That Is the Most Important Thing.
Oli Bealby · Co-Founder, Stereo Creative
Creativity and creative effectivenessEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSProgrammatic, ad tech and supply qualityEpisode 33: Why a Production Company Became a Full Creative Agency
Marc Webbon · Co-Founder and CEO, Wonderhatch
Creativity and creative effectivenessEpisode 30: £18 Billion in Exports and How British Creativity Goes Global
Aisling Conlon · International Trade Director, UK AdvertisingInternational growthEpisode 12: A Great Idea Can Come from Anywhere
Jennifer Berry · CEO, Digitas UK
Leadership, teams and talentEpisode 2: Why Complexity Is Rewarded by Strategy in Performance Marketing
John Karl · Head of Client Development and Growth, CatalystBrand and performance- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“We're not in the, in the business of creativity. We're in the business of optimism.”
Frequently asked
Which Business of Marketing episodes cover the future of agencies?
22 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Luis Miguel Messianu of MEL and Lisa Morgan of Generation Media.
What does The future of agencies cover on the Business of Marketing podcast?
Episodes on agency business models, outcome-based pricing, holding companies, in-housing and consultancies. Guests include Sir Martin Sorrell of S4 Capital, Stephan Pretorius of WPP, Emma Armstrong of BBDO and Toby Southgate of We Are Social.
Where should I start with the future of agencies?
Start with the latest episode, The Adoption Gap, with Dr. Ali Alkhafaji of Apply Digital.
Which topic family is The future of agencies part of?
Leadership and organisation, alongside The CMO and the boardroom and Leadership, teams and talent.
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