B2B brand and storytelling
Brand, emotion and storytelling in business-to-business marketing.
Start here · Episode 120 ·
The Froth Problem
CEO and Founder, GingerMay
“People are interested in people, they're not actually interested in brands.”
The Froth Problem
0:0032:00All episodes on this topic
Newest firstEpisode 120: The Froth Problem
Victoria Usher · CEO and Founder, GingerMay
AI search, agents and discoveryEpisode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingAI search, agents and discoveryEpisode 118: The Trust Premium
Christine C. Cook · Chief Commercial Officer, Bloomberg MediaPublishers and media ownersEpisode 113: Chosen By Machines
Paul Evans · Chief Positioning Engineer, V2RSION.COMBrand buildingEpisode 112: The Missing Sixty
Andrea Sexton · CEO, Ledger BennettB2B demand and pipelineEpisode 106: The Better Question
John Rudaizky · Global Chief Brand and Marketing Officer, EYSustainability, purpose and inclusionEpisode 99: The Certainty Trap
Chris Bagnall · Chief Executive Officer, TransmissionThe CMO and the boardroomEpisode 94: The Three Yeses
Paul Cash · Founder and Chief Rooster, Rooster Punk
The future of agenciesEpisode 78: The Idea You Own
Paul Anderson · Global Founding Partner & Executive Creative Director, Gravity Global
Creativity and creative effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 52: People Are Not Just Buying Products. They Are Making an Emotional Decision.
Ashley Bassman · Program Director, Product Marketing, Data & AI, IBM WatsonX
AI search, agents and discoveryEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
Programmatic, ad tech and supply qualityEpisode 15: Being Different Is Important
Maria Shcheglakova · Marketing Director EMEA, PubMatic
Sales and marketing alignmentEpisode 11: Sensory Branding, Account-Based Experience and the CMO Mandate
Azlan Raj · CMO, Dentsu EMEA
Experiential and eventsEpisode 5: If They Do Not Comprehend, You Have Done a Lot of Nothing
Mary Cirincione · Vice President, Propeller GroupB2B demand and pipeline- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 3: Ruthlessly Simplify the Complex in B2B Marketing
Marilyn Mead · CMO, Winmo
B2B demand and pipeline
“Everything will start to sound the same, everything will start to look the same.”
Frequently asked
Which Business of Marketing episodes cover B2B brand and storytelling?
15 episodes so far. The most recent are with Victoria Usher of GingerMay, Jennifer Kattula of Microsoft Advertising and Christine C. Cook of Bloomberg Media.
What does B2B brand and storytelling cover on the Business of Marketing podcast?
Episodes on brand, emotion and storytelling in business-to-business marketing. Guests include John Rudaizky of EY, Christine Cook of Bloomberg Media, Jennifer Kattula of Microsoft Advertising and Paul Cash of Rooster Punk.
Where should I start with B2B brand and storytelling?
Start with the latest episode, The Froth Problem, with Victoria Usher of GingerMay.
Which topic family is B2B brand and storytelling part of?
Customers and growth, alongside B2B demand and pipeline, Sales and marketing alignment, Customer experience and personalisation, Partnerships and sponsorship and International growth.
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