The CMO and the boardroom
The changing remit of the CMO, relationships with the CFO, CEO and board, and tenure.
Start here · Episode 138 ·
The 3% Problem
Founder & CEO, AUDIENCES
“I don't think I could do it if I wasn't an eternal optimist”
The 3% Problem
0:0047:00All episodes on this topic
Newest firstEpisode 138: The 3% Problem
Rob McLaughlin · Founder & CEO, AUDIENCESData, identity and privacyEpisode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeSales and marketing alignmentEpisode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingAI search, agents and discoveryEpisode 110: The Installed Team
Harry Davies · VP of marketing strategy, investment and effectiveness, SageMeasurement and effectivenessEpisode 108: The Commercial Marketer
Renaye Edwards · Chief Operating Officer and MD, Ammunition
B2B demand and pipelineEpisode 99: The Certainty Trap
Chris Bagnall · Chief Executive Officer, TransmissionB2B brand and storytellingEpisode 61: Listen, Learn, and Lead
Kimberly Hairston-Hicks · CMO, Gold Bond
Brand buildingEpisode 12: A Great Idea Can Come from Anywhere
Jennifer Berry · CEO, Digitas UK
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Frequently asked
Which Business of Marketing episodes cover the CMO and the boardroom?
8 episodes so far. The most recent are with Rob McLaughlin of AUDIENCES, Fiona McKenzie of Marketbridge and Jennifer Kattula of Microsoft Advertising.
What does The CMO and the boardroom cover on the Business of Marketing podcast?
Episodes on the changing remit of the CMO, relationships with the CFO, CEO and board, and tenure. Guests include Harry Davies of Sage, Fiona McKenzie of Marketbridge, Jennifer Kattula of Microsoft Advertising and Jennifer Berry of Digitas UK.
Where should I start with the CMO and the boardroom?
Start with the latest episode, The 3% Problem, with Rob McLaughlin of AUDIENCES.
Which topic family is The CMO and the boardroom part of?
Leadership and organisation, alongside The future of agencies and Leadership, teams and talent.
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