Measurement and effectiveness
Attribution, incrementality, marketing mix modelling, brand lift and proving marketing's value.
Start here · Episode 143 ·
The Data Engine
Chief Product Officer, Experian
“AI is an engine. Data is the fuel that you put into it”
The Data Engine
0:0029:00All episodes on this topic
Newest firstEpisode 143: The Data Engine
Sarah Robertson · Chief Product Officer, Experian
Data, identity and privacyEpisode 139: Beyond Proxy Metrics
Luca Filardo · Chief Revenue Officer, AdlookProgrammatic, ad tech and supply qualityEpisode 132: The Leading Indicator
Alistair Hill · Co-Founder, On Device
Brand and performanceEpisode 128: The Brand Proof
Michael Scott · Global Chief Revenue Officer, LoopMe
Brand and performanceEpisode 114: The Audio Gap
Russell Pedrick · Managing Director, OctavePublishers and media ownersEpisode 110: The Installed Team
Harry Davies · VP of marketing strategy, investment and effectiveness, SageBrand and performanceEpisode 107: The Search Return
Nick Beck · Founder and CEO, Tug
AI search, agents and discoveryEpisode 101: The Fourth Wave
Edwin Wong · Global Head of Measurement, Uber AdvertisingAttention and contextEpisode 81: The Media Business
Bryan Barletta · Founder & Partner, Sounds Profitable
Publishers and media ownersEpisode 74: Stop Counting Clicks. Start Measuring Incrementality.
Maor Sadra · CEO & Co-Founder, INCRMNTAL
Programmatic, ad tech and supply qualityEpisode 65: Most People Don't Love Advertising. They Love Sports.
Jay Prasad · CEO, Relo Metrics
Sport, fandom and entertainment- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 59: Marketing Psychology, Connected TV and Why the Insights Background Changes Everything
Tony Marlow · Chief Marketing Officer, LG Ad SolutionsConnected TV and streaming- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 56: A Cost Per Action Is a Human Action. Never Forget That.
Aarti Bhaskaran · Global Head of Research and Insights, Snap
Creators and influencer marketingEpisode 34: Why Advertising Measured by the People Who Sell It Cannot Be Trusted
Virginie Chesnais · Chief Marketing Officer, Happydemics
Brand and performanceEpisode 31: Advanced TV, Contextual Advertising and the Future of Programmatic
James Grant · SVP and Head of Advanced TV, Equativ
Connected TV and streamingEpisode 24: Building Data-Literate Teams, SQL-Aligned Metrics and Global B2B Demand Generation
Timo Weis · Global Head of Growth, Infosys
B2B demand and pipelineEpisode 23: Data Storytelling, Marketing Mix Modelling and the What-So What-Now What Framework
Andrew Grosso · Co-Founder and CPO, Pickaxe
Data, identity and privacyEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
Programmatic, ad tech and supply qualityEpisode 21: Brands Being Social vs Brands Being on Social
Linn Frost · Co-CEO, Social Element
Brand buildingEpisode 14: Have a Learn-It-All Mentality, Not a Know-It-All Mentality
John Watton · Fractional CMO and Advisor, IndependentB2B demand and pipelineEpisode 10: Self-Reported Attribution, the Marketing Flywheel and Show Don't Tell
Mark Debenham · VP of Growth Marketing and Marketing Operations, Adverity
B2B demand and pipelineEpisode 8: Digital Experience, Buying Committees and Accessibility
Steve Reny and Jennifer Griffin Smith · CEO / Chief Market Officer, Acquia
B2B demand and pipelineEpisode 6: If We Stopped All Our Marketing, Nothing Would Change
Shafqat Islam · CMO, Optimizely
B2B demand and pipelineEpisode 5: If They Do Not Comprehend, You Have Done a Lot of Nothing
Mary Cirincione · Vice President, Propeller GroupB2B brand and storytellingEpisode 3: Ruthlessly Simplify the Complex in B2B Marketing
Marilyn Mead · CMO, Winmo
B2B demand and pipelineEpisode 2: Why Complexity Is Rewarded by Strategy in Performance Marketing
John Karl · Head of Client Development and Growth, CatalystBrand and performanceEpisode 1: Why Click-Through Rates Are Terrible and How to Measure Creative Persuasion
James Slezak · CEO, Swayable
Creativity and creative effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“It's not just democratisation, it's innovation.”
Frequently asked
Which Business of Marketing episodes cover measurement and effectiveness?
27 episodes so far. The most recent are with Sarah Robertson of Experian, Luca Filardo of Adlook and Alistair Hill of On Device.
What does Measurement and effectiveness cover on the Business of Marketing podcast?
Episodes on attribution, incrementality, marketing mix modelling, brand lift and proving marketing's value. Guests include Harry Davies of Sage, Sarah Robertson of Experian, Maor Sadra of INCRMNTAL and Edwin Wong of Uber Advertising.
Where should I start with measurement and effectiveness?
Start with the latest episode, The Data Engine, with Sarah Robertson of Experian.
Which topic family is Measurement and effectiveness part of?
Data and measurement, alongside Data, identity and privacy.
Follow the showApple PodcastsSpotifyYouTube
Stay close to the conversation.
New leaders and insights. No noise.
Check your inbox. We have sent you an email to confirm your address.