Programmatic, ad tech and supply quality
Programmatic buying, curation, supply-path transparency, ad fraud and the open web.
Start here · Episode 140 ·
The Death That Never Came
Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
“The death of the cookie that never happened really spurred a lot of innovation.”
The Death That Never Came
0:0031:00All episodes on this topic
Newest firstEpisode 140: The Death That Never Came
Travis Clinger · Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
Data, identity and privacyEpisode 139: Beyond Proxy Metrics
Luca Filardo · Chief Revenue Officer, AdlookMeasurement and effectivenessEpisode 133: The Mindset Company
Marcus Startzel · CEO, GumGum
Attention and contextEpisode 128: The Brand Proof
Michael Scott · Global Chief Revenue Officer, LoopMe
Measurement and effectivenessEpisode 125: Fewer, Deeper Partners
Michael Lehman · President, Americas, Equativ
Publishers and media ownersEpisode 124: The Perfect Moment
Matt Longley · CEO, MobstaAttention and contextEpisode 121: The Invisible Plumbing
Oliver Whitten · Chief Operating Officer, Adform
Data, identity and privacyEpisode 97: The New TV
Julie Selman · SVP Head of EMEA, Magnite
Connected TV and streamingEpisode 93: The Connected Layer
Alice Beecroft · Senior Director, Global Strategy and Partnerships, Yahoo DSP
Retail and commerce media- From Business of Marketing
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Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 90: The Real-Time Read
Fiona Salmon · Managing Director, Mantis
Trust and brand safetyEpisode 86: The Public Medium
Martin Corke · Chief Marketing Officer, Bauer Media Outdoor
Publishers and media ownersEpisode 74: Stop Counting Clicks. Start Measuring Incrementality.
Maor Sadra · CEO & Co-Founder, INCRMNTAL
Measurement and effectivenessEpisode 69: Privacy Is About Trust. Between Advertiser, User, and Everyone in Between.
Charles Simon · Vice President of Private Advertising Standards, RTB House
Data, identity and privacyEpisode 64: Data and AI Are the Foundation of Everything for the Foreseeable X Years
Dennis Buchheim · Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake
Data, identity and privacyEpisode 63: The Holy Grail of Marketing Is Reaching the Right Person at the Right Time
Greg Licciardi · VP Sponsorships & Partner Programs, ANA
Customer experience and personalisationEpisode 51: CMOs Are Not CAdOs. Stop Confusing the Two.
John Piccone · Regional VP Americas, AdformConnected TV and streamingEpisode 44: Why Blockchain Is the Solution to Programmatic's Transparency Problem
Ben Putley · CEO and Co-Founder, Alkimi
Episode 39: Why Sustainability in Advertising Is a Commercial Imperative
Joseph Worswick · VP EMEA and Global Head of Sustainability, OpenX
Sustainability, purpose and inclusionEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSThe future of agenciesEpisode 31: Advanced TV, Contextual Advertising and the Future of Programmatic
James Grant · SVP and Head of Advanced TV, EquativConnected TV and streaming- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 28: The Premium Web, Publisher Alliance and Why Attention Beats Volume
Damon Reeve · CEO, Ozone
Publishers and media ownersEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
B2B brand and storytellingEpisode 13: If It Gets People Talking, You Are Successful
Vitaly Pecherskiy · CEO and Co-Founder, StackAdapt
B2B demand and pipeline- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“It's not just democratisation, it's innovation.”
Frequently asked
Which Business of Marketing episodes cover programmatic, ad tech and supply quality?
23 episodes so far. The most recent are with Travis Clinger of LiveRamp, Luca Filardo of Adlook and Marcus Startzel of GumGum.
What does Programmatic, ad tech and supply quality cover on the Business of Marketing podcast?
Episodes on programmatic buying, curation, supply-path transparency, ad fraud and the open web. Guests include Travis Clinger of LiveRamp, Julie Selman of Magnite, Damon Reeve of Ozone and Greg Licciardi of the ANA.
Where should I start with programmatic, ad tech and supply quality?
Start with the latest episode, The Death That Never Came, with Travis Clinger of LiveRamp.
Which topic family is Programmatic, ad tech and supply quality part of?
Media and advertising, alongside Connected TV and streaming, Retail and commerce media, Attention and context, Trust and brand safety and Publishers and media owners.
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