Media and advertising
Episodes on how media is bought, sold and valued: programmatic and ad tech, publishers and media owners, attention, retail and commerce media, connected TV and trust.
Start here · Episode 146 ·
The Carbon P&L
Co-Founder & CEO, 51toCarbonZero
“Once you look at the big picture, there is no escape, really.”
The Carbon P&L
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5 episodes
Connected TV and streaming
Connected and advanced TV, streaming, addressability and the future of the TV screen.
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6 episodes
Retail and commerce media
Retail media networks, commerce media and the convergence of media, data and commerce.
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23 episodes
Programmatic, ad tech and supply quality
Programmatic buying, curation, supply-path transparency, ad fraud and the open web.
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11 episodes
Attention and context
Attention metrics, contextual targeting and the moments when audiences are receptive.
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16 episodes
Trust and brand safety
Brand safety, reviews, misinformation, content provenance and trust as a commercial asset.
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12 episodes
Publishers and media owners
News, audio, cinema, outdoor and other media owners: business models, premium environments and what AI means for them.
Latest across the family
Newest firstEpisode 146: The Carbon P&L
Richard Davis · Co-Founder & CEO, 51toCarbonZeroTrust and brand safetyEpisode 144: The Third Wave
Matt Conlin · Founder & Chief Customer Officer, Fluent
Retail and commerce mediaEpisode 142: The Trust Premium
Pierce Cook-Anderson · Managing Director of Advertising, Mail Metro Media
Publishers and media ownersEpisode 140: The Death That Never Came
Travis Clinger · Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
Programmatic, ad tech and supply qualityEpisode 139: Beyond Proxy Metrics
Luca Filardo · Chief Revenue Officer, AdlookProgrammatic, ad tech and supply qualityEpisode 136: The Affinity Wave
Lisa Morgan · Managing Director, Generation MediaTrust and brand safety- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 133: The Mindset Company
Marcus Startzel · CEO, GumGum
Attention and contextEpisode 128: The Brand Proof
Michael Scott · Global Chief Revenue Officer, LoopMe
Programmatic, ad tech and supply qualityEpisode 125: Fewer, Deeper Partners
Michael Lehman · President, Americas, Equativ
Programmatic, ad tech and supply qualityEpisode 124: The Perfect Moment
Matt Longley · CEO, MobstaAttention and contextEpisode 121: The Invisible Plumbing
Oliver Whitten · Chief Operating Officer, Adform
Programmatic, ad tech and supply qualityEpisode 118: The Trust Premium
Christine C. Cook · Chief Commercial Officer, Bloomberg MediaPublishers and media ownersEpisode 114: The Audio Gap
Russell Pedrick · Managing Director, OctavePublishers and media ownersEpisode 105: The Resonance Premium
Nishma Patel Robb · Founder and CEO, UnmissableTrust and brand safetyEpisode 102: The Findable Story
Dan Reeves · Co-Founder, SubjctPublishers and media ownersEpisode 101: The Fourth Wave
Edwin Wong · Global Head of Measurement, Uber AdvertisingAttention and contextEpisode 97: The New TV
Julie Selman · SVP Head of EMEA, Magnite
Connected TV and streaming- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 93: The Connected Layer
Alice Beecroft · Senior Director, Global Strategy and Partnerships, Yahoo DSP
Programmatic, ad tech and supply qualityEpisode 90: The Real-Time Read
Fiona Salmon · Managing Director, Mantis
Trust and brand safetyEpisode 87: The Tattoo Test
Minter Dial · Author, Speaker & Thought Leader, MYDIALTrust and brand safety- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 86: The Public Medium
Martin Corke · Chief Marketing Officer, Bauer Media Outdoor
Publishers and media ownersEpisode 81: The Media Business
Bryan Barletta · Founder & Partner, Sounds Profitable
Publishers and media ownersEpisode 74: Stop Counting Clicks. Start Measuring Incrementality.
Maor Sadra · CEO & Co-Founder, INCRMNTAL
Programmatic, ad tech and supply qualityEpisode 69: Privacy Is About Trust. Between Advertiser, User, and Everyone in Between.
Charles Simon · Vice President of Private Advertising Standards, RTB House
Programmatic, ad tech and supply qualityEpisode 68: The Move from Feed to Chat Is the Most Important Shift in How Culture Forms Online
Kevin Hein · Chief Growth Officer, GIPHYAttention and contextEpisode 64: Data and AI Are the Foundation of Everything for the Foreseeable X Years
Dennis Buchheim · Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake
Programmatic, ad tech and supply qualityEpisode 63: The Holy Grail of Marketing Is Reaching the Right Person at the Right Time
Greg Licciardi · VP Sponsorships & Partner Programs, ANA
Attention and contextEpisode 59: Marketing Psychology, Connected TV and Why the Insights Background Changes Everything
Tony Marlow · Chief Marketing Officer, LG Ad SolutionsConnected TV and streamingEpisode 51: CMOs Are Not CAdOs. Stop Confusing the Two.
John Piccone · Regional VP Americas, AdformProgrammatic, ad tech and supply qualityEpisode 50: Storytelling and the Art of Reaching People When They Are Ready
Kerel Cooper · CMO, GumGumAttention and contextEpisode 46: The Most Successful Influencers Are Really Just Great Storytellers
Gordon Glenister · Author, Speaker, Podcast Host, Founder, Membership World
Trust and brand safety- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 45: Building a $1 Billion Advertising Business from First Principles
Paul Wright · Head of EMEA, Uber AdvertisingRetail and commerce mediaEpisode 44: Why Blockchain Is the Solution to Programmatic's Transparency Problem
Ben Putley · CEO and Co-Founder, Alkimi
Programmatic, ad tech and supply qualityEpisode 42: 24 Seconds of Your 30-Second Ad Is Watched. Where Else Can You Say That?
Clare Turner · Chief Commercial Officer, Pearl & DeanPublishers and media owners- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 41: How First-Party Data Is Reshaping Commercial Media at Scale
Owen Griffiths · Commercial Revenue Director, The Sun
Publishers and media ownersEpisode 40: The Wisdom of the Crowd and Why Trust Is the Foundation of Travel Decisions
Justin Reid · Senior Director of Global Partnerships Solutions, Tripadvisor
Trust and brand safetyEpisode 39: Why Sustainability in Advertising Is a Commercial Imperative
Joseph Worswick · VP EMEA and Global Head of Sustainability, OpenX
Programmatic, ad tech and supply qualityEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSProgrammatic, ad tech and supply qualityEpisode 35: Helping Talent Own Their Digital Presence Before AI Takes It
Ben Woollams · CEO and Founder, TrueRights
Trust and brand safetyEpisode 32: The TV Manufacturer Data Advantage in Connected TV
Helen Keelan · Senior Sales Director, LG Ad SolutionsConnected TV and streamingEpisode 31: Advanced TV, Contextual Advertising and the Future of Programmatic
James Grant · SVP and Head of Advanced TV, EquativConnected TV and streamingEpisode 29: Trust as ROI, Fake Reviews and the Marketing of Authenticity
Dana Kalfas Bodine · VP of Marketing, Trustpilot
Trust and brand safetyEpisode 28: The Premium Web, Publisher Alliance and Why Attention Beats Volume
Damon Reeve · CEO, Ozone
Publishers and media ownersEpisode 26: Social-First News, Brand Partnerships and the Generation That Stopped Subscribing
Lotte Jones · Chief Commercial Officer, The News Movement
Publishers and media ownersEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
Programmatic, ad tech and supply qualityEpisode 21: Brands Being Social vs Brands Being on Social
Linn Frost · Co-CEO, Social Element
Trust and brand safety- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 20: Independent Media as B2B Demand Generation and Trust at Scale
Michael McNerney · Publisher, Martech Record
Retail and commerce mediaEpisode 13: If It Gets People Talking, You Are Successful
Vitaly Pecherskiy · CEO and Co-Founder, StackAdapt
Programmatic, ad tech and supply quality
“It's not squishy. There's very clear measurement”
Frequently asked
Which Business of Marketing episodes cover media and advertising?
48 episodes so far. The most recent are with Richard Davis of 51toCarbonZero, Matt Conlin of Fluent and Pierce Cook-Anderson of Mail Metro Media.
What does Media and advertising cover on the Business of Marketing podcast?
Episodes on how media is bought, sold and valued: programmatic and ad tech, publishers and media owners, attention, retail and commerce media, connected TV and trust. Guests include Julie Selman of Magnite, Travis Clinger of LiveRamp, Damon Reeve of Ozone and Christine Cook of Bloomberg Media.
Which topics are in Media and advertising?
Connected TV and streaming, Retail and commerce media, Programmatic, ad tech and supply quality, Attention and context, Trust and brand safety and Publishers and media owners.
Where should I start with media and advertising?
Start with the latest episode, The Carbon P&L, with Richard Davis of 51toCarbonZero.
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