AI
Episodes on AI from two angles: how brands get found, recommended and chosen by AI answers and agents, and how marketing teams and agencies use AI in their daily work.
Start here · Episode 145 ·
The Adoption Gap
Chief Executive Officer, Apply Digital
“I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.”
The Adoption Gap
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18 episodes
AI search, agents and discovery
How brands get found, recommended and chosen by AI answers, LLM search and AI agents that shop on a customer's behalf.
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19 episodes
AI in the marketing organisation
How marketing teams and agencies adopt AI in workflows, content production and decision-making.
Latest across the family
Newest firstEpisode 145: The Adoption Gap
Dr. Ali Alkhafaji · Chief Executive Officer, Apply Digital
AI in the marketing organisationEpisode 142: The Trust Premium
Pierce Cook-Anderson · Managing Director of Advertising, Mail Metro Media
AI search, agents and discoveryEpisode 135: The Data Edge
Miguel Machado · CEO, KeenfolksAI in the marketing organisationEpisode 127: The Commercialisation Layer
Tracey Shirtcliff · Founder & CEO, SCOPE Better
AI in the marketing organisationEpisode 126: The Cockroach Theory
Tom Murphy · Chief Creative Officer, VMLAI in the marketing organisationEpisode 122: The Human Edge
Dimi Albers · CEO, DEPT®
AI search, agents and discoveryEpisode 120: The Froth Problem
Victoria Usher · CEO and Founder, GingerMay
AI search, agents and discoveryEpisode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingAI search, agents and discoveryEpisode 116: The Engine Room
Sir Martin Sorrell · Executive Chairman, S4 Capital
AI in the marketing organisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 115: The Boring Basics
Mark Ritson · Founder, MiniMBA
AI in the marketing organisationEpisode 113: Chosen By Machines
Paul Evans · Chief Positioning Engineer, V2RSION.COMAI search, agents and discoveryEpisode 112: The Missing Sixty
Andrea Sexton · CEO, Ledger BennettAI search, agents and discoveryEpisode 107: The Search Return
Nick Beck · Founder and CEO, Tug
AI search, agents and discoveryEpisode 104: The Agentic Agency
Stephan Pretorius · CTO, WPP
AI in the marketing organisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 103: The Content Engine
Niall McKinney · Founding Partner, The Creative EngineersAI in the marketing organisationEpisode 102: The Findable Story
Dan Reeves · Co-Founder, SubjctAI search, agents and discoveryEpisode 98: The New Currency
Milka Privodanova · VP Marketing Solutions, Large Customers International, LinkedIn
AI search, agents and discoveryEpisode 96: The Big Idea
Toby Southgate · Global Group CEO, We Are SocialAI in the marketing organisationEpisode 95: The Customer of Tomorrow
Soizic Sycamore · Managing Director, Plan.Net GroupAI search, agents and discoveryEpisode 91: The Creative Engine
Tom Ollerton · Founder, Automated CreativeAI in the marketing organisationEpisode 89: The Revenue Engine
Dragos Marica · Associate Director, Performance Marketing, Directive
AI search, agents and discoveryEpisode 88: The Whole Job
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe
AI search, agents and discoveryEpisode 85: The Problem First
Jem Lloyd-Williams · President of Mindshare and CSO of WPP Media, Mindshare
AI in the marketing organisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 82: The New Metric
Chris Elsheikhi · VP Demand Generation, Usercentrics
AI search, agents and discoveryEpisode 79: The Fifty Percent
Andrew McCormick · former Chief Growth Officer, dentsu X
AI in the marketing organisationEpisode 77: In Service of the Problem
Jason Warnes · Marketing Advisor and Investor, IndependentAI search, agents and discoveryEpisode 76: The Pre-Sales Dividend
Gareth Cummings · CEO, eDeskAI search, agents and discoveryEpisode 75: Every Customer Deserves to Be Treated as If They Are Your Only Customer
Andrew Bialecki · Co-CEO and Co-Founder, Klaviyo
AI search, agents and discovery- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 62: Fandom Needs to Be Earned Over Time. In the Small Moments.
Dennis Claus · Strategy Lead EMEA, Apply DigitalAI in the marketing organisationEpisode 58: Full-Stack Marketers Who Embrace AI Are the Future of the CMO Team
Lindsay Boyajian Hagan · Vice President Marketing and Co-Head Revenue, Conductor
AI search, agents and discoveryEpisode 52: People Are Not Just Buying Products. They Are Making an Emotional Decision.
Ashley Bassman · Program Director, Product Marketing, Data & AI, IBM WatsonX
AI search, agents and discoveryEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
AI in the marketing organisationEpisode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceAI in the marketing organisation
“Protect the thing you love. If you love it, you have to invest in it.”
Frequently asked
Which Business of Marketing episodes cover AI?
33 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Pierce Cook-Anderson of Mail Metro Media and Miguel Machado of Keenfolks.
What does AI cover on the Business of Marketing podcast?
Episodes on AI from two angles: how brands get found, recommended and chosen by AI answers and agents, and how marketing teams and agencies use AI in their daily work. Guests include Sir Martin Sorrell of S4 Capital, Mark Ritson of MiniMBA, Dawn Miley of Adobe and Jennifer Kattula of Microsoft Advertising.
Which topics are in AI?
AI search, agents and discovery and AI in the marketing organisation.
Where should I start with AI?
Start with the latest episode, The Adoption Gap, with Dr. Ali Alkhafaji of Apply Digital.
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