Data and measurement
Episodes on the data behind marketing decisions and how its impact is proved: attribution, incrementality, marketing mix modelling, identity and privacy.
Start here · Episode 143 ·
The Data Engine
Chief Product Officer, Experian
“AI is an engine. Data is the fuel that you put into it”
The Data Engine
0:0029:00-
27 episodes
Measurement and effectiveness
Attribution, incrementality, marketing mix modelling, brand lift and proving marketing's value.
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17 episodes
Data, identity and privacy
First-party data, identity after cookies, clean rooms, consent and privacy regulation.
Latest across the family
Newest firstEpisode 143: The Data Engine
Sarah Robertson · Chief Product Officer, Experian
Data, identity and privacyEpisode 140: The Death That Never Came
Travis Clinger · Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
Data, identity and privacyEpisode 139: Beyond Proxy Metrics
Luca Filardo · Chief Revenue Officer, AdlookMeasurement and effectivenessEpisode 138: The 3% Problem
Rob McLaughlin · Founder & CEO, AUDIENCESData, identity and privacyEpisode 132: The Leading Indicator
Alistair Hill · Co-Founder, On Device
Measurement and effectivenessEpisode 128: The Brand Proof
Michael Scott · Global Chief Revenue Officer, LoopMe
Measurement and effectiveness- From Business of Marketing
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Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
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Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeData, identity and privacyEpisode 121: The Invisible Plumbing
Oliver Whitten · Chief Operating Officer, Adform
Data, identity and privacyEpisode 114: The Audio Gap
Russell Pedrick · Managing Director, OctaveMeasurement and effectivenessEpisode 110: The Installed Team
Harry Davies · VP of marketing strategy, investment and effectiveness, SageMeasurement and effectivenessEpisode 107: The Search Return
Nick Beck · Founder and CEO, Tug
Measurement and effectivenessEpisode 101: The Fourth Wave
Edwin Wong · Global Head of Measurement, Uber AdvertisingMeasurement and effectivenessEpisode 93: The Connected Layer
Alice Beecroft · Senior Director, Global Strategy and Partnerships, Yahoo DSP
Data, identity and privacyEpisode 82: The New Metric
Chris Elsheikhi · VP Demand Generation, Usercentrics
Data, identity and privacyEpisode 81: The Media Business
Bryan Barletta · Founder & Partner, Sounds Profitable
Measurement and effectivenessEpisode 74: Stop Counting Clicks. Start Measuring Incrementality.
Maor Sadra · CEO & Co-Founder, INCRMNTAL
Measurement and effectivenessEpisode 69: Privacy Is About Trust. Between Advertiser, User, and Everyone in Between.
Charles Simon · Vice President of Private Advertising Standards, RTB House
Data, identity and privacy- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 65: Most People Don't Love Advertising. They Love Sports.
Jay Prasad · CEO, Relo Metrics
Measurement and effectivenessEpisode 64: Data and AI Are the Foundation of Everything for the Foreseeable X Years
Dennis Buchheim · Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake
Data, identity and privacyEpisode 59: Marketing Psychology, Connected TV and Why the Insights Background Changes Everything
Tony Marlow · Chief Marketing Officer, LG Ad SolutionsMeasurement and effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 56: A Cost Per Action Is a Human Action. Never Forget That.
Aarti Bhaskaran · Global Head of Research and Insights, Snap
Measurement and effectivenessEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
Data, identity and privacyEpisode 45: Building a $1 Billion Advertising Business from First Principles
Paul Wright · Head of EMEA, Uber AdvertisingData, identity and privacyEpisode 41: How First-Party Data Is Reshaping Commercial Media at Scale
Owen Griffiths · Commercial Revenue Director, The Sun
Data, identity and privacyEpisode 34: Why Advertising Measured by the People Who Sell It Cannot Be Trusted
Virginie Chesnais · Chief Marketing Officer, Happydemics
Measurement and effectivenessEpisode 31: Advanced TV, Contextual Advertising and the Future of Programmatic
James Grant · SVP and Head of Advanced TV, Equativ
Measurement and effectivenessEpisode 28: The Premium Web, Publisher Alliance and Why Attention Beats Volume
Damon Reeve · CEO, Ozone
Data, identity and privacyEpisode 24: Building Data-Literate Teams, SQL-Aligned Metrics and Global B2B Demand Generation
Timo Weis · Global Head of Growth, Infosys
Measurement and effectivenessEpisode 23: Data Storytelling, Marketing Mix Modelling and the What-So What-Now What Framework
Andrew Grosso · Co-Founder and CPO, Pickaxe
Measurement and effectivenessEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
Measurement and effectivenessEpisode 21: Brands Being Social vs Brands Being on Social
Linn Frost · Co-CEO, Social Element
Measurement and effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceData, identity and privacyEpisode 14: Have a Learn-It-All Mentality, Not a Know-It-All Mentality
John Watton · Fractional CMO and Advisor, IndependentMeasurement and effectivenessEpisode 10: Self-Reported Attribution, the Marketing Flywheel and Show Don't Tell
Mark Debenham · VP of Growth Marketing and Marketing Operations, Adverity
Measurement and effectiveness- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 9: Ungating Content, Data Collaboration and the Open Internet
Christopher Hogg · Chief Revenue Officer, Lotame
Data, identity and privacyEpisode 8: Digital Experience, Buying Committees and Accessibility
Steve Reny and Jennifer Griffin Smith · CEO / Chief Market Officer, Acquia
Measurement and effectivenessEpisode 6: If We Stopped All Our Marketing, Nothing Would Change
Shafqat Islam · CMO, Optimizely
Measurement and effectivenessEpisode 5: If They Do Not Comprehend, You Have Done a Lot of Nothing
Mary Cirincione · Vice President, Propeller GroupMeasurement and effectivenessEpisode 3: Ruthlessly Simplify the Complex in B2B Marketing
Marilyn Mead · CMO, Winmo
Measurement and effectivenessEpisode 2: Why Complexity Is Rewarded by Strategy in Performance Marketing
John Karl · Head of Client Development and Growth, CatalystMeasurement and effectivenessEpisode 1: Why Click-Through Rates Are Terrible and How to Measure Creative Persuasion
James Slezak · CEO, Swayable
Measurement and effectiveness
“The death of the cookie that never happened really spurred a lot of innovation.”
Frequently asked
Which Business of Marketing episodes cover data and measurement?
41 episodes so far. The most recent are with Sarah Robertson of Experian, Travis Clinger of LiveRamp and Luca Filardo of Adlook.
What does Data and measurement cover on the Business of Marketing podcast?
Episodes on the data behind marketing decisions and how its impact is proved: attribution, incrementality, marketing mix modelling, identity and privacy. Guests include Sarah Robertson of Experian, Harry Davies of Sage, Dennis Buchheim of Snowflake and Maor Sadra of INCRMNTAL.
Which topics are in Data and measurement?
Measurement and effectiveness and Data, identity and privacy.
Where should I start with data and measurement?
Start with the latest episode, The Data Engine, with Sarah Robertson of Experian.
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