Leadership and organisation
Episodes on the people and structures behind marketing: the CMO's remit and relationship with the board, leading teams, and how agencies are changing.
Start here · Episode 145 ·
The Adoption Gap
Chief Executive Officer, Apply Digital
“I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.”
The Adoption Gap
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8 episodes
The CMO and the boardroom
The changing remit of the CMO, relationships with the CFO, CEO and board, and tenure.
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22 episodes
The future of agencies
Agency business models, outcome-based pricing, holding companies, in-housing and consultancies.
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11 episodes
Leadership, teams and talent
Leading marketing teams through change, structure, culture and careers.
Latest across the family
Newest firstEpisode 145: The Adoption Gap
Dr. Ali Alkhafaji · Chief Executive Officer, Apply Digital
The future of agenciesEpisode 138: The 3% Problem
Rob McLaughlin · Founder & CEO, AUDIENCESThe CMO and the boardroomEpisode 137: The Wink Factor
Luis Miguel Messianu · Founder, President and Chief Creative Officer, MELThe future of agenciesEpisode 136: The Affinity Wave
Lisa Morgan · Managing Director, Generation MediaThe future of agenciesEpisode 135: The Data Edge
Miguel Machado · CEO, KeenfolksThe future of agencies- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 131: Beating The Mean
Emma Armstrong · CEO and Global Transformation Officer, BBDOThe future of agenciesEpisode 129: The Bravery Scale
Carmen Rodriguez · Global Chief Growth Officer, GUTThe future of agenciesEpisode 127: The Commercialisation Layer
Tracey Shirtcliff · Founder & CEO, SCOPE Better
The future of agenciesEpisode 124: The Perfect Moment
Matt Longley · CEO, MobstaLeadership, teams and talentEpisode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeThe CMO and the boardroom- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingThe CMO and the boardroomEpisode 116: The Engine Room
Sir Martin Sorrell · Executive Chairman, S4 Capital
The future of agenciesEpisode 115: The Boring Basics
Mark Ritson · Founder, MiniMBA
Leadership, teams and talentEpisode 110: The Installed Team
Harry Davies · VP of marketing strategy, investment and effectiveness, SageThe CMO and the boardroomEpisode 108: The Commercial Marketer
Renaye Edwards · Chief Operating Officer and MD, Ammunition
The CMO and the boardroomEpisode 104: The Agentic Agency
Stephan Pretorius · CTO, WPP
The future of agenciesEpisode 100: The Market of One
James Denton-Clark · Chief Growth and Client Partner, Stagwell Europe
The future of agenciesEpisode 99: The Certainty Trap
Chris Bagnall · Chief Executive Officer, TransmissionThe CMO and the boardroomEpisode 96: The Big Idea
Toby Southgate · Global Group CEO, We Are SocialThe future of agencies- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 94: The Three Yeses
Paul Cash · Founder and Chief Rooster, Rooster Punk
The future of agenciesEpisode 87: The Tattoo Test
Minter Dial · Author, Speaker & Thought Leader, MYDIALLeadership, teams and talentEpisode 85: The Problem First
Jem Lloyd-Williams · President of Mindshare and CSO of WPP Media, Mindshare
The future of agenciesEpisode 79: The Fifty Percent
Andrew McCormick · former Chief Growth Officer, dentsu X
The future of agenciesEpisode 77: In Service of the Problem
Jason Warnes · Marketing Advisor and Investor, IndependentThe future of agenciesEpisode 66: Built for Social. Not Trying to Be Anything Else.
Adam Clyne · Founder & CEO, Coolr
The future of agenciesEpisode 61: Listen, Learn, and Lead
Kimberly Hairston-Hicks · CMO, Gold Bond
The CMO and the boardroomEpisode 54: AI Does Not Have a Culture. That Is the Most Important Thing.
Oli Bealby · Co-Founder, Stereo Creative
The future of agenciesEpisode 39: Why Sustainability in Advertising Is a Commercial Imperative
Joseph Worswick · VP EMEA and Global Head of Sustainability, OpenX
Leadership, teams and talentEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSThe future of agenciesEpisode 33: Why a Production Company Became a Full Creative Agency
Marc Webbon · Co-Founder and CEO, Wonderhatch
The future of agenciesEpisode 30: £18 Billion in Exports and How British Creativity Goes Global
Aisling Conlon · International Trade Director, UK AdvertisingThe future of agenciesEpisode 15: Being Different Is Important
Maria Shcheglakova · Marketing Director EMEA, PubMatic
Leadership, teams and talent- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 12: A Great Idea Can Come from Anywhere
Jennifer Berry · CEO, Digitas UK
The future of agenciesEpisode 2: Why Complexity Is Rewarded by Strategy in Performance Marketing
John Karl · Head of Client Development and Growth, CatalystThe future of agencies- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“I don't think I could do it if I wasn't an eternal optimist”
Frequently asked
Which Business of Marketing episodes cover leadership and organisation?
34 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Rob McLaughlin of AUDIENCES and Luis Miguel Messianu of MEL.
What does Leadership and organisation cover on the Business of Marketing podcast?
Episodes on the people and structures behind marketing: the CMO's remit and relationship with the board, leading teams, and how agencies are changing. Guests include Sir Martin Sorrell of S4 Capital, Stephan Pretorius of WPP, Jennifer Berry of Digitas UK and Rob McLaughlin of AUDIENCES.
Which topics are in Leadership and organisation?
The CMO and the boardroom, The future of agencies and Leadership, teams and talent.
Where should I start with leadership and organisation?
Start with the latest episode, The Adoption Gap, with Dr. Ali Alkhafaji of Apply Digital.
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