Customers and growth
Episodes on how businesses win and keep customers: B2B demand and brand, sales and marketing working together, customer experience, partnerships and growth in new markets.
Start here · Episode 140 ·
The Death That Never Came
Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
“The death of the cookie that never happened really spurred a lot of innovation.”
The Death That Never Came
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25 episodes
B2B demand and pipeline
Demand generation, account-based marketing, buying committees and pipeline beyond the MQL.
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15 episodes
B2B brand and storytelling
Brand, emotion and storytelling in business-to-business marketing.
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16 episodes
Sales and marketing alignment
Shared goals, revenue accountability and how marketing and sales work as one growth function.
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15 episodes
Customer experience and personalisation
CRM, lifecycle, personalisation at scale and customer service as marketing.
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15 episodes
Partnerships and sponsorship
Partner and channel marketing, co-marketing, sponsorship and long-term brand and media partnerships.
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11 episodes
International growth
Entering new markets, US expansion and balancing global and local marketing.
Latest across the family
Newest firstEpisode 140: The Death That Never Came
Travis Clinger · Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp
International growthEpisode 134: The Belonging Business
Katie Mitchell · Managing Director, Seen Studios
Customer experience and personalisationEpisode 123: The Amplifier
Fiona McKenzie · President, Europe, MarketbridgeSales and marketing alignmentEpisode 120: The Froth Problem
Victoria Usher · CEO and Founder, GingerMay
B2B brand and storytellingEpisode 119: Marketing To Machines
Jennifer Kattula · GM & CMO, Microsoft AdvertisingB2B brand and storytellingEpisode 118: The Trust Premium
Christine C. Cook · Chief Commercial Officer, Bloomberg MediaB2B brand and storytellingEpisode 113: Chosen By Machines
Paul Evans · Chief Positioning Engineer, V2RSION.COMB2B brand and storytellingEpisode 112: The Missing Sixty
Andrea Sexton · CEO, Ledger BennettB2B brand and storytelling- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 108: The Commercial Marketer
Renaye Edwards · Chief Operating Officer and MD, Ammunition
B2B demand and pipelineEpisode 106: The Better Question
John Rudaizky · Global Chief Brand and Marketing Officer, EYB2B brand and storytellingEpisode 99: The Certainty Trap
Chris Bagnall · Chief Executive Officer, TransmissionB2B brand and storytelling- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 98: The New Currency
Milka Privodanova · VP Marketing Solutions, Large Customers International, LinkedIn
B2B demand and pipelineEpisode 95: The Customer of Tomorrow
Soizic Sycamore · Managing Director, Plan.Net GroupCustomer experience and personalisationEpisode 94: The Three Yeses
Paul Cash · Founder and Chief Rooster, Rooster Punk
B2B brand and storytellingEpisode 92: The Demand Chain
Victoria Dyke · Co-Founder, Ziggy
B2B demand and pipelineEpisode 89: The Revenue Engine
Dragos Marica · Associate Director, Performance Marketing, Directive
B2B demand and pipelineEpisode 88: The Whole Job
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe
Customer experience and personalisationEpisode 87: The Tattoo Test
Minter Dial · Author, Speaker & Thought Leader, MYDIALCustomer experience and personalisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 84: The Confidence Engine
Jen Brown · Director, Engaging Interactions
B2B demand and pipelineEpisode 82: The New Metric
Chris Elsheikhi · VP Demand Generation, Usercentrics
B2B demand and pipelineEpisode 80: The Pattern Interrupt
Ben Smith · Marketing Director, Reachdesk
B2B demand and pipelineEpisode 78: The Idea You Own
Paul Anderson · Global Founding Partner & Executive Creative Director, Gravity Global
B2B brand and storytellingEpisode 76: The Pre-Sales Dividend
Gareth Cummings · CEO, eDeskCustomer experience and personalisationEpisode 75: Every Customer Deserves to Be Treated as If They Are Your Only Customer
Andrew Bialecki · Co-CEO and Co-Founder, Klaviyo
Customer experience and personalisationEpisode 72: Revenue Marketing Is When Marketing Stops Being a Cost Centre
Mitali Israni · Senior Director of Marketing, Pantheon
B2B demand and pipelineEpisode 71: Let the Partner Talk About You. That Is More Valuable Than Talking About Yourself.
Yondjé Choi Cornez · Head of Partner Marketing Pixel B2B, Google
Partnerships and sponsorshipEpisode 70: History of Innovation Is How We Think About Everything
Stephanie Dittmer Rogers · EVP of Marketing, San Francisco 49ers
International growthEpisode 67: Reimagining an Icon Without Losing What Made It One
Christie Sclater · SVP of Global Marketing, Clinique
International growthEpisode 66: Built for Social. Not Trying to Be Anything Else.
Adam Clyne · Founder & CEO, Coolr
International growth- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 65: Most People Don't Love Advertising. They Love Sports.
Jay Prasad · CEO, Relo Metrics
Partnerships and sponsorshipEpisode 63: The Holy Grail of Marketing Is Reaching the Right Person at the Right Time
Greg Licciardi · VP Sponsorships & Partner Programs, ANA
Customer experience and personalisationEpisode 62: Fandom Needs to Be Earned Over Time. In the Small Moments.
Dennis Claus · Strategy Lead EMEA, Apply Digital
Customer experience and personalisationEpisode 58: Full-Stack Marketers Who Embrace AI Are the Future of the CMO Team
Lindsay Boyajian Hagan · Vice President Marketing and Co-Head Revenue, Conductor
Sales and marketing alignmentEpisode 57: Stay Curious, Stay Close to the Consumer
Johanna Wahlroos · VP of Marketing, Global Strategy and Planning, DoubleVerify
Customer experience and personalisationEpisode 55: A Memory Is a Past Event That Impacts Future Decisions
Shannon Shae Montoya · Vice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!
Partnerships and sponsorshipEpisode 53: A Memory Is a Past Event That Impacts Future Decisions
Mindie Kaplan · VP Innovation, MediaMint
Partnerships and sponsorship- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 52: People Are Not Just Buying Products. They Are Making an Emotional Decision.
Ashley Bassman · Program Director, Product Marketing, Data & AI, IBM WatsonX
B2B brand and storytellingEpisode 51: CMOs Are Not CAdOs. Stop Confusing the Two.
John Piccone · Regional VP Americas, Adform
International growthEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
Customer experience and personalisationEpisode 48: AI Is the Next Paradigm Shift. I Am Thinking About That a Lot.
Ruslan Tovbulatov · CMO, Gloat
Customer experience and personalisationEpisode 47: Partners Are Not an Extension of Your Team. They Are Embedded in It.
Salomé Imedashvili · Director of GSI and Strategic Partnerships, SalesforcePartnerships and sponsorshipEpisode 43: How Estonia's Digital Transformation Story Becomes a Global Marketing Asset
Elizabeth Kiehner · Chief Growth Officer, Nortal
Sales and marketing alignmentEpisode 42: 24 Seconds of Your 30-Second Ad Is Watched. Where Else Can You Say That?
Clare Turner · Chief Commercial Officer, Pearl & DeanPartnerships and sponsorshipEpisode 41: How First-Party Data Is Reshaping Commercial Media at Scale
Owen Griffiths · Commercial Revenue Director, The Sun
Partnerships and sponsorshipEpisode 40: The Wisdom of the Crowd and Why Trust Is the Foundation of Travel Decisions
Justin Reid · Senior Director of Global Partnerships Solutions, Tripadvisor
Partnerships and sponsorshipEpisode 38: The Untapped Creative Potential in Subscription Business Models
Lina Tonk · Chief Marketing Officer, Recurly
Sales and marketing alignmentEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSPartnerships and sponsorship- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 30: £18 Billion in Exports and How British Creativity Goes Global
Aisling Conlon · International Trade Director, UK AdvertisingInternational growthEpisode 29: Trust as ROI, Fake Reviews and the Marketing of Authenticity
Dana Kalfas Bodine · VP of Marketing, Trustpilot
B2B demand and pipelineEpisode 26: Social-First News, Brand Partnerships and the Generation That Stopped Subscribing
Lotte Jones · Chief Commercial Officer, The News Movement
Partnerships and sponsorshipEpisode 24: Building Data-Literate Teams, SQL-Aligned Metrics and Global B2B Demand Generation
Timo Weis · Global Head of Growth, Infosys
B2B demand and pipelineEpisode 22: Building Product Marketing, Culture as Infrastructure and Privacy-First Programmatic
Lori Goode · CMO, Index Exchange
B2B brand and storytellingEpisode 19: Creative Optimisation, the Content Explosion and Being Customer Zero
Simon Morris · VP of International Marketing, AdobeCustomer experience and personalisationEpisode 18: Lifecycle Marketing, the Spotify Year in Review and Data Foundations
Kirsty Fraser · Senior Director of International and Lifecycle Marketing, Movable Ink
Customer experience and personalisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 17: B2B Buying Groups, Influence Maps and Engaging Before the RFP
David Keene · European CMO, Wipro
B2B demand and pipelineEpisode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceCustomer experience and personalisationEpisode 15: Being Different Is Important
Maria Shcheglakova · Marketing Director EMEA, PubMatic
B2B brand and storytellingEpisode 14: Have a Learn-It-All Mentality, Not a Know-It-All Mentality
John Watton · Fractional CMO and Advisor, IndependentB2B demand and pipelineEpisode 13: If It Gets People Talking, You Are Successful
Vitaly Pecherskiy · CEO and Co-Founder, StackAdapt
B2B demand and pipelineEpisode 11: Sensory Branding, Account-Based Experience and the CMO Mandate
Azlan Raj · CMO, Dentsu EMEA
B2B brand and storytellingEpisode 10: Self-Reported Attribution, the Marketing Flywheel and Show Don't Tell
Mark Debenham · VP of Growth Marketing and Marketing Operations, Adverity
B2B demand and pipelineEpisode 9: Ungating Content, Data Collaboration and the Open Internet
Christopher Hogg · Chief Revenue Officer, Lotame
B2B demand and pipelineEpisode 8: Digital Experience, Buying Committees and Accessibility
Steve Reny and Jennifer Griffin Smith · CEO / Chief Market Officer, Acquia
B2B demand and pipelineEpisode 7: Authentic Brand Partnerships in Esports and Gaming
Giulia Zecchini · Commercial Partnerships Strategy Director, ESL FACEIT GroupPartnerships and sponsorshipEpisode 6: If We Stopped All Our Marketing, Nothing Would Change
Shafqat Islam · CMO, Optimizely
B2B demand and pipeline- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 5: If They Do Not Comprehend, You Have Done a Lot of Nothing
Mary Cirincione · Vice President, Propeller GroupB2B brand and storytellingEpisode 4: Niche Is the New Mass and Why Empathy Is Marketing's Most Undervalued Skill
David Shing · Digital Prophet, IndependentPartnerships and sponsorship- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 3: Ruthlessly Simplify the Complex in B2B Marketing
Marilyn Mead · CMO, Winmo
B2B demand and pipeline
“We don't wanna be sold anything anymore”
Frequently asked
Which Business of Marketing episodes cover customers and growth?
68 episodes so far. The most recent are with Travis Clinger of LiveRamp, Katie Mitchell of Seen Studios and Fiona McKenzie of Marketbridge.
What does Customers and growth cover on the Business of Marketing podcast?
Episodes on how businesses win and keep customers: B2B demand and brand, sales and marketing working together, customer experience, partnerships and growth in new markets. Guests include Lina Tonk of Recurly, Andrea Sexton of Ledger Bennett, Andrew Bialecki of Klaviyo and Yondjé Choi Cornez of Google.
Which topics are in Customers and growth?
B2B demand and pipeline, B2B brand and storytelling, Sales and marketing alignment, Customer experience and personalisation, Partnerships and sponsorship and International growth.
Where should I start with customers and growth?
Start with the latest episode, The Death That Never Came, with Travis Clinger of LiveRamp.
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