Partnerships and sponsorship
Partner and channel marketing, co-marketing, sponsorship and long-term brand and media partnerships.
Start here · Episode 72 ·
Revenue Marketing Is When Marketing Stops Being a Cost Centre
Senior Director of Marketing, Pantheon
“Creativity and ROI are not a trade-off. They are a feedback loop. Anchor creativity in the big idea. Back it with data.”
Revenue Marketing Is When Marketing Stops Being a Cost Centre
0:0026:00All episodes on this topic
Newest firstEpisode 72: Revenue Marketing Is When Marketing Stops Being a Cost Centre
Mitali Israni · Senior Director of Marketing, Pantheon
B2B demand and pipelineEpisode 71: Let the Partner Talk About You. That Is More Valuable Than Talking About Yourself.
Yondjé Choi Cornez · Head of Partner Marketing Pixel B2B, Google
International growth- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 65: Most People Don't Love Advertising. They Love Sports.
Jay Prasad · CEO, Relo Metrics
Measurement and effectivenessEpisode 55: A Memory Is a Past Event That Impacts Future Decisions
Shannon Shae Montoya · Vice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!
Experiential and eventsEpisode 53: A Memory Is a Past Event That Impacts Future Decisions
Mindie Kaplan · VP Innovation, MediaMint
Sustainability, purpose and inclusionEpisode 52: People Are Not Just Buying Products. They Are Making an Emotional Decision.
Ashley Bassman · Program Director, Product Marketing, Data & AI, IBM WatsonX
B2B brand and storytellingEpisode 47: Partners Are Not an Extension of Your Team. They Are Embedded in It.
Salomé Imedashvili · Director of GSI and Strategic Partnerships, Salesforce
B2B demand and pipelineEpisode 42: 24 Seconds of Your 30-Second Ad Is Watched. Where Else Can You Say That?
Clare Turner · Chief Commercial Officer, Pearl & DeanPublishers and media ownersEpisode 41: How First-Party Data Is Reshaping Commercial Media at Scale
Owen Griffiths · Commercial Revenue Director, The Sun
Publishers and media ownersEpisode 40: The Wisdom of the Crowd and Why Trust Is the Foundation of Travel Decisions
Justin Reid · Senior Director of Global Partnerships Solutions, Tripadvisor
Trust and brand safetyEpisode 38: The Untapped Creative Potential in Subscription Business Models
Lina Tonk · Chief Marketing Officer, Recurly
Sales and marketing alignmentEpisode 36: Giving Independent Agencies a Fair Advantage in Programmatic
Cat Hartland · UK Growth Lead, SBSThe future of agenciesEpisode 26: Social-First News, Brand Partnerships and the Generation That Stopped Subscribing
Lotte Jones · Chief Commercial Officer, The News Movement
Publishers and media ownersEpisode 7: Authentic Brand Partnerships in Esports and Gaming
Giulia Zecchini · Commercial Partnerships Strategy Director, ESL FACEIT GroupSport, fandom and entertainmentEpisode 4: Niche Is the New Mass and Why Empathy Is Marketing's Most Undervalued Skill
David Shing · Digital Prophet, IndependentBrand building- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“AI is not a nice to have. It is a must. Even ourselves as marketers, we feel the pressure to use it to be more efficient.”
Frequently asked
Which Business of Marketing episodes cover partnerships and sponsorship?
15 episodes so far. The most recent are with Mitali Israni of Pantheon, Yondjé Choi Cornez of Google and Jay Prasad of Relo Metrics.
What does Partnerships and sponsorship cover on the Business of Marketing podcast?
Episodes on partner and channel marketing, co-marketing, sponsorship and long-term brand and media partnerships. Guests include Yondjé Choi Cornez of Google, Jay Prasad of Relo Metrics, Mitali Israni of Pantheon and Lina Tonk of Recurly.
Where should I start with partnerships and sponsorship?
Start with the latest episode, Revenue Marketing Is When Marketing Stops Being a Cost Centre, with Mitali Israni of Pantheon.
Which topic family is Partnerships and sponsorship part of?
Customers and growth, alongside B2B demand and pipeline, B2B brand and storytelling, Sales and marketing alignment, Customer experience and personalisation and International growth.
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