Trust and brand safety
Brand safety, reviews, misinformation, content provenance and trust as a commercial asset.
Start here · Episode 146 ·
The Carbon P&L
Co-Founder & CEO, 51toCarbonZero
“Once you look at the big picture, there is no escape, really.”
The Carbon P&L
0:0031:00All episodes on this topic
Newest firstEpisode 146: The Carbon P&L
Richard Davis · Co-Founder & CEO, 51toCarbonZeroSustainability, purpose and inclusionEpisode 142: The Trust Premium
Pierce Cook-Anderson · Managing Director of Advertising, Mail Metro Media
Publishers and media ownersEpisode 136: The Affinity Wave
Lisa Morgan · Managing Director, Generation MediaAttention and contextEpisode 118: The Trust Premium
Christine C. Cook · Chief Commercial Officer, Bloomberg MediaPublishers and media ownersEpisode 105: The Resonance Premium
Nishma Patel Robb · Founder and CEO, UnmissableSustainability, purpose and inclusion- From Business of Marketing
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Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 97: The New TV
Julie Selman · SVP Head of EMEA, Magnite
Connected TV and streamingEpisode 90: The Real-Time Read
Fiona Salmon · Managing Director, Mantis
Programmatic, ad tech and supply qualityEpisode 87: The Tattoo Test
Minter Dial · Author, Speaker & Thought Leader, MYDIALLeadership, teams and talentEpisode 68: The Move from Feed to Chat Is the Most Important Shift in How Culture Forms Online
Kevin Hein · Chief Growth Officer, GIPHYCreativity and creative effectivenessEpisode 46: The Most Successful Influencers Are Really Just Great Storytellers
Gordon Glenister · Author, Speaker, Podcast Host, Founder, Membership World
Creators and influencer marketingEpisode 40: The Wisdom of the Crowd and Why Trust Is the Foundation of Travel Decisions
Justin Reid · Senior Director of Global Partnerships Solutions, Tripadvisor
Partnerships and sponsorshipEpisode 35: Helping Talent Own Their Digital Presence Before AI Takes It
Ben Woollams · CEO and Founder, TrueRights
Creators and influencer marketingEpisode 29: Trust as ROI, Fake Reviews and the Marketing of Authenticity
Dana Kalfas Bodine · VP of Marketing, Trustpilot
B2B demand and pipelineEpisode 26: Social-First News, Brand Partnerships and the Generation That Stopped Subscribing
Lotte Jones · Chief Commercial Officer, The News Movement
Publishers and media ownersEpisode 21: Brands Being Social vs Brands Being on Social
Linn Frost · Co-CEO, Social Element
Brand buildingEpisode 20: Independent Media as B2B Demand Generation and Trust at Scale
Michael McNerney · Publisher, Martech Record
Retail and commerce media- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“Protect the thing you love. If you love it, you have to invest in it.”
Frequently asked
Which Business of Marketing episodes cover trust and brand safety?
16 episodes so far. The most recent are with Richard Davis of 51toCarbonZero, Pierce Cook-Anderson of Mail Metro Media and Lisa Morgan of Generation Media.
What does Trust and brand safety cover on the Business of Marketing podcast?
Episodes on brand safety, reviews, misinformation, content provenance and trust as a commercial asset. Guests include Christine Cook of Bloomberg Media, Justin Reid of Tripadvisor, Dana Kalfas Bodine of Trustpilot and Nishma Patel Robb of Unmissable.
Where should I start with trust and brand safety?
Start with the latest episode, The Carbon P&L, with Richard Davis of 51toCarbonZero.
Which topic family is Trust and brand safety part of?
Media and advertising, alongside Connected TV and streaming, Retail and commerce media, Programmatic, ad tech and supply quality, Attention and context and Publishers and media owners.
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