Connected TV and streaming
Connected and advanced TV, streaming, addressability and the future of the TV screen.
Start here · Episode 97 ·
The New TV
SVP Head of EMEA, Magnite
“Trust is fundamental. Every transaction is built on it.”
The New TV
0:0035:00All episodes on this topic
Newest firstEpisode 97: The New TV
Julie Selman · SVP Head of EMEA, Magnite
Programmatic, ad tech and supply qualityEpisode 59: Marketing Psychology, Connected TV and Why the Insights Background Changes Everything
Tony Marlow · Chief Marketing Officer, LG Ad SolutionsBrand and performance- From Business of Marketing
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John Piccone · Regional VP Americas, Adform
Programmatic, ad tech and supply qualityEpisode 32: The TV Manufacturer Data Advantage in Connected TV
Helen Keelan · Senior Sales Director, LG Ad SolutionsRetail and commerce mediaEpisode 31: Advanced TV, Contextual Advertising and the Future of Programmatic
James Grant · SVP and Head of Advanced TV, Equativ
Measurement and effectiveness
“Moving from insights to B2B marketing was huge. From making recommendations to actually implementing them.”
Frequently asked
Which Business of Marketing episodes cover connected TV and streaming?
5 episodes so far. The most recent are with Julie Selman of Magnite, Tony Marlow of LG Ad Solutions and John Piccone of Adform.
What does Connected TV and streaming cover on the Business of Marketing podcast?
Episodes on connected and advanced TV, streaming, addressability and the future of the TV screen. Guests include Julie Selman of Magnite, Tony Marlow and Helen Keelan of LG Ad Solutions, John Piccone of Adform and James Grant of Equativ.
Where should I start with connected TV and streaming?
Start with the latest episode, The New TV, with Julie Selman of Magnite.
Which topic family is Connected TV and streaming part of?
Media and advertising, alongside Retail and commerce media, Programmatic, ad tech and supply quality, Attention and context, Trust and brand safety and Publishers and media owners.
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