Attention and context
Attention metrics, contextual targeting and the moments when audiences are receptive.
Start here · Episode 136 ·
The Affinity Wave
Managing Director, Generation Media
“If the child turns around and says they don't like that brand of car, the parents won't be buying it.”
The Affinity Wave
0:0029:00All episodes on this topic
Newest firstEpisode 136: The Affinity Wave
Lisa Morgan · Managing Director, Generation MediaTrust and brand safetyEpisode 133: The Mindset Company
Marcus Startzel · CEO, GumGum
Programmatic, ad tech and supply qualityEpisode 124: The Perfect Moment
Matt Longley · CEO, MobstaProgrammatic, ad tech and supply qualityEpisode 101: The Fourth Wave
Edwin Wong · Global Head of Measurement, Uber AdvertisingMeasurement and effectivenessEpisode 90: The Real-Time Read
Fiona Salmon · Managing Director, Mantis
Trust and brand safetyEpisode 69: Privacy Is About Trust. Between Advertiser, User, and Everyone in Between.
Charles Simon · Vice President of Private Advertising Standards, RTB House
Data, identity and privacyEpisode 68: The Move from Feed to Chat Is the Most Important Shift in How Culture Forms Online
Kevin Hein · Chief Growth Officer, GIPHYCreativity and creative effectivenessEpisode 63: The Holy Grail of Marketing Is Reaching the Right Person at the Right Time
Greg Licciardi · VP Sponsorships & Partner Programs, ANA
Customer experience and personalisationEpisode 50: Storytelling and the Art of Reaching People When They Are Ready
Kerel Cooper · CMO, GumGumCreativity and creative effectivenessEpisode 45: Building a $1 Billion Advertising Business from First Principles
Paul Wright · Head of EMEA, Uber AdvertisingRetail and commerce mediaEpisode 42: 24 Seconds of Your 30-Second Ad Is Watched. Where Else Can You Say That?
Clare Turner · Chief Commercial Officer, Pearl & DeanPublishers and media owners- From Business of Marketing
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Frequently asked
Which Business of Marketing episodes cover attention and context?
11 episodes so far. The most recent are with Lisa Morgan of Generation Media, Marcus Startzel of GumGum and Matt Longley of Mobsta.
What does Attention and context cover on the Business of Marketing podcast?
Episodes on attention metrics, contextual targeting and the moments when audiences are receptive. Guests include Lisa Morgan of Generation Media, Marcus Startzel of GumGum, Fiona Salmon of Mantis and Clare Turner of Pearl & Dean.
Where should I start with attention and context?
Start with the latest episode, The Affinity Wave, with Lisa Morgan of Generation Media.
Which topic family is Attention and context part of?
Media and advertising, alongside Connected TV and streaming, Retail and commerce media, Programmatic, ad tech and supply quality, Trust and brand safety and Publishers and media owners.
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