Customer experience and personalisation
CRM, lifecycle, personalisation at scale and customer service as marketing.
Start here · Episode 134 ·
The Belonging Business
Managing Director, Seen Studios
“We don't wanna be sold anything anymore”
The Belonging Business
0:0027:00All episodes on this topic
Newest firstEpisode 134: The Belonging Business
Katie Mitchell · Managing Director, Seen Studios
Experiential and eventsEpisode 95: The Customer of Tomorrow
Soizic Sycamore · Managing Director, Plan.Net GroupAI search, agents and discoveryEpisode 88: The Whole Job
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe
Brand and performanceEpisode 87: The Tattoo Test
Minter Dial · Author, Speaker & Thought Leader, MYDIALLeadership, teams and talentEpisode 76: The Pre-Sales Dividend
Gareth Cummings · CEO, eDeskAI search, agents and discoveryEpisode 75: Every Customer Deserves to Be Treated as If They Are Your Only Customer
Andrew Bialecki · Co-CEO and Co-Founder, Klaviyo
AI search, agents and discoveryEpisode 67: Reimagining an Icon Without Losing What Made It One
Christie Sclater · SVP of Global Marketing, Clinique
Brand buildingEpisode 63: The Holy Grail of Marketing Is Reaching the Right Person at the Right Time
Greg Licciardi · VP Sponsorships & Partner Programs, ANA
Attention and contextEpisode 62: Fandom Needs to Be Earned Over Time. In the Small Moments.
Dennis Claus · Strategy Lead EMEA, Apply Digital
Sport, fandom and entertainmentEpisode 57: Stay Curious, Stay Close to the Consumer
Johanna Wahlroos · VP of Marketing, Global Strategy and Planning, DoubleVerify
International growthEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
AI in the marketing organisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 48: AI Is the Next Paradigm Shift. I Am Thinking About That a Lot.
Ruslan Tovbulatov · CMO, Gloat
Brand buildingEpisode 19: Creative Optimisation, the Content Explosion and Being Customer Zero
Simon Morris · VP of International Marketing, AdobeCreativity and creative effectivenessEpisode 18: Lifecycle Marketing, the Spotify Year in Review and Data Foundations
Kirsty Fraser · Senior Director of International and Lifecycle Marketing, Movable Ink
B2B demand and pipeline- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceAI in the marketing organisation
“How do I make sure I am the top brand the agent recommends?”
Frequently asked
Which Business of Marketing episodes cover customer experience and personalisation?
15 episodes so far. The most recent are with Katie Mitchell of Seen Studios, Soizic Sycamore of Plan.Net Group and Dawn Miley of Adobe.
What does Customer experience and personalisation cover on the Business of Marketing podcast?
Episodes on CRM, lifecycle, personalisation at scale and customer service as marketing. Guests include Andrew Bialecki of Klaviyo, Dawn Miley of Adobe, Christie Sclater of Clinique and Martin Kihn of Salesforce Marketing Cloud.
Where should I start with customer experience and personalisation?
Start with the latest episode, The Belonging Business, with Katie Mitchell of Seen Studios.
Which topic family is Customer experience and personalisation part of?
Customers and growth, alongside B2B demand and pipeline, B2B brand and storytelling, Sales and marketing alignment, Partnerships and sponsorship and International growth.
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