Experiential and events
Live experiences, activations and events as marketing channels.
Start here · Episode 134 ·
The Belonging Business
Managing Director, Seen Studios
“We don't wanna be sold anything anymore”
The Belonging Business
0:0027:00All episodes on this topic
Newest firstEpisode 134: The Belonging Business
Katie Mitchell · Managing Director, Seen Studios
Customer experience and personalisationEpisode 84: The Confidence Engine
Jen Brown · Director, Engaging Interactions
B2B demand and pipelineEpisode 83: The Only One
Jaki Ellenby · Chief Commercial Officer, ABBA VoyageSport, fandom and entertainmentEpisode 80: The Pattern Interrupt
Ben Smith · Marketing Director, Reachdesk
B2B demand and pipelineEpisode 70: History of Innovation Is How We Think About Everything
Stephanie Dittmer Rogers · EVP of Marketing, San Francisco 49ers
Sport, fandom and entertainmentEpisode 55: A Memory Is a Past Event That Impacts Future Decisions
Shannon Shae Montoya · Vice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!
Partnerships and sponsorshipEpisode 43: How Estonia's Digital Transformation Story Becomes a Global Marketing Asset
Elizabeth Kiehner · Chief Growth Officer, Nortal
Sales and marketing alignmentEpisode 40: The Wisdom of the Crowd and Why Trust Is the Foundation of Travel Decisions
Justin Reid · Senior Director of Global Partnerships Solutions, Tripadvisor
Partnerships and sponsorshipEpisode 37: 80% of Audiences Want to Be Awestruck. Brands Should Take Note.
Cat Botibol · Business Development Director, Secret CinemaSport, fandom and entertainmentEpisode 30: £18 Billion in Exports and How British Creativity Goes Global
Aisling Conlon · International Trade Director, UK AdvertisingInternational growthEpisode 11: Sensory Branding, Account-Based Experience and the CMO Mandate
Azlan Raj · CMO, Dentsu EMEA
B2B brand and storytelling- From Business of Marketing
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Become a Voice → Episode 7: Authentic Brand Partnerships in Esports and Gaming
Giulia Zecchini · Commercial Partnerships Strategy Director, ESL FACEIT GroupSport, fandom and entertainment- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“Attention is in deficit. Listening is the skill.”
Frequently asked
Which Business of Marketing episodes cover experiential and events?
12 episodes so far. The most recent are with Katie Mitchell of Seen Studios, Jen Brown of Engaging Interactions and Jaki Ellenby of ABBA Voyage.
What does Experiential and events cover on the Business of Marketing podcast?
Episodes on live experiences and events as marketing channels. Guests include Katie Mitchell of Seen Studios, Jaki Ellenby of ABBA Voyage, Justin Reid of Tripadvisor and Cat Botibol of Secret Cinema.
Where should I start with experiential and events?
Start with the latest episode, The Belonging Business, with Katie Mitchell of Seen Studios.
Which topic family is Experiential and events part of?
Brand and creativity, alongside Brand and performance, Brand building, Creativity and creative effectiveness, Creators and influencer marketing, Sport, fandom and entertainment and Sustainability, purpose and inclusion.
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