Creators and influencer marketing
Creator partnerships, the creator economy, influencer economics and rights.
Start here · Episode 130 ·
The Brand Moat
Global Head of Brand Marketing, Logitech G
“I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.”
The Brand Moat
0:0032:00All episodes on this topic
Newest firstEpisode 130: The Brand Moat
Erin Chin · Global Head of Brand Marketing, Logitech G
Sport, fandom and entertainmentEpisode 109: The Attention Economy
Kahlen Macaulay · Head of Sports and Media Partnerships, International, Snap
Sport, fandom and entertainmentEpisode 98: The New Currency
Milka Privodanova · VP Marketing Solutions, Large Customers International, LinkedIn
B2B demand and pipelineEpisode 81: The Media Business
Bryan Barletta · Founder & Partner, Sounds Profitable
Publishers and media owners- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 73: The Metric More Powerful Than Reach Is Trust
Leon Harlow · Group Commercial Director, YMU
Episode 66: Built for Social. Not Trying to Be Anything Else.
Adam Clyne · Founder & CEO, Coolr
The future of agenciesEpisode 60: Brand Building Starts with Story and Technology Serves That Purpose
Darren D’Altorio · SVP of Paid Media, WpromoteBrand and performanceEpisode 56: A Cost Per Action Is a Human Action. Never Forget That.
Aarti Bhaskaran · Global Head of Research and Insights, SnapMeasurement and effectivenessEpisode 53: A Memory Is a Past Event That Impacts Future Decisions
Mindie Kaplan · VP Innovation, MediaMint
Sustainability, purpose and inclusionEpisode 46: The Most Successful Influencers Are Really Just Great Storytellers
Gordon Glenister · Author, Speaker, Podcast Host, Founder, Membership World
Trust and brand safetyEpisode 35: Helping Talent Own Their Digital Presence Before AI Takes It
Ben Woollams · CEO and Founder, TrueRights
Trust and brand safetyEpisode 4: Niche Is the New Mass and Why Empathy Is Marketing's Most Undervalued Skill
David Shing · Digital Prophet, IndependentBrand building- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“We should never underestimate the power of fun in terms of creating value”
Frequently asked
Which Business of Marketing episodes cover creators and influencer marketing?
12 episodes so far. The most recent are with Erin Chin of Logitech G, Kahlen Macaulay of Snap and Milka Privodanova of LinkedIn.
What does Creators and influencer marketing cover on the Business of Marketing podcast?
Episodes on creator partnerships, the creator economy, influencer economics and rights. Guests include Kahlen Macaulay of Snap, Milka Privodanova of LinkedIn, Leon Harlow of YMU and Erin Chin of Logitech G.
Where should I start with creators and influencer marketing?
Start with the latest episode, The Brand Moat, with Erin Chin of Logitech G.
Which topic family is Creators and influencer marketing part of?
Brand and creativity, alongside Brand and performance, Brand building, Creativity and creative effectiveness, Sport, fandom and entertainment, Experiential and events and Sustainability, purpose and inclusion.
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