Media and advertising

Publishers and media owners

News, audio, cinema, outdoor and other media owners: business models, premium environments and what AI means for them.

12 episodes · Part of Media and advertising

Guests include Pierce Cook-Anderson of Mail Metro Media, Owen Griffiths of The Sun, Martin Corke of Bauer Media Outdoor and Clare Turner of Pearl & Dean.

Start here · Episode 142 ·

The Trust Premium

Pierce Cook-Anderson, Managing Director of Advertising at Mail Metro Media

Pierce Cook-Anderson

Managing Director of Advertising, Mail Metro Media

“Protect the thing you love. If you love it, you have to invest in it.”

The Trust Premium

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Christine C. Cook, Chief Commercial Officer at Bloomberg Media
In their words
“If you just rush title, you're just too narrow and you don't have the dimensionality to be ready for whatever pivots the market might take.”
Christine C. Cook, Chief Commercial Officer, Bloomberg Media · The Trust Premium
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Frequently asked

Which Business of Marketing episodes cover publishers and media owners?

12 episodes so far. The most recent are with Pierce Cook-Anderson of Mail Metro Media, Michael Lehman of Equativ and Christine C. Cook of Bloomberg Media.

What does Publishers and media owners cover on the Business of Marketing podcast?

Episodes on news, audio, cinema, outdoor and other media owners: business models, premium environments and what AI means for them. Guests include Pierce Cook-Anderson of Mail Metro Media, Owen Griffiths of The Sun, Martin Corke of Bauer Media Outdoor and Clare Turner of Pearl & Dean.

Where should I start with publishers and media owners?

Start with the latest episode, The Trust Premium, with Pierce Cook-Anderson of Mail Metro Media.

Which topic family is Publishers and media owners part of?

Media and advertising, alongside Connected TV and streaming, Retail and commerce media, Programmatic, ad tech and supply quality, Attention and context and Trust and brand safety.

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