AI in the marketing organisation
How marketing teams and agencies adopt AI in workflows, content production and decision-making.
Start here · Episode 145 ·
The Adoption Gap
Chief Executive Officer, Apply Digital
“I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.”
The Adoption Gap
0:0029:00All episodes on this topic
Newest firstEpisode 145: The Adoption Gap
Dr. Ali Alkhafaji · Chief Executive Officer, Apply Digital
The future of agenciesEpisode 135: The Data Edge
Miguel Machado · CEO, KeenfolksThe future of agenciesEpisode 127: The Commercialisation Layer
Tracey Shirtcliff · Founder & CEO, SCOPE Better
The future of agenciesEpisode 126: The Cockroach Theory
Tom Murphy · Chief Creative Officer, VMLCreativity and creative effectiveness- From Business of Marketing
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Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice → Episode 122: The Human Edge
Dimi Albers · CEO, DEPT®
AI search, agents and discoveryEpisode 116: The Engine Room
Sir Martin Sorrell · Executive Chairman, S4 Capital
The future of agenciesEpisode 115: The Boring Basics
Mark Ritson · Founder, MiniMBA
Brand buildingEpisode 104: The Agentic Agency
Stephan Pretorius · CTO, WPP
The future of agenciesEpisode 103: The Content Engine
Niall McKinney · Founding Partner, The Creative EngineersCreativity and creative effectivenessEpisode 102: The Findable Story
Dan Reeves · Co-Founder, SubjctAI search, agents and discoveryEpisode 96: The Big Idea
Toby Southgate · Global Group CEO, We Are SocialCreativity and creative effectivenessEpisode 91: The Creative Engine
Tom Ollerton · Founder, Automated CreativeCreativity and creative effectivenessEpisode 85: The Problem First
Jem Lloyd-Williams · President of Mindshare and CSO of WPP Media, Mindshare
The future of agenciesEpisode 79: The Fifty Percent
Andrew McCormick · former Chief Growth Officer, dentsu X
The future of agenciesEpisode 75: Every Customer Deserves to Be Treated as If They Are Your Only Customer
Andrew Bialecki · Co-CEO and Co-Founder, Klaviyo
Customer experience and personalisationEpisode 62: Fandom Needs to Be Earned Over Time. In the Small Moments.
Dennis Claus · Strategy Lead EMEA, Apply DigitalCustomer experience and personalisationEpisode 58: Full-Stack Marketers Who Embrace AI Are the Future of the CMO Team
Lindsay Boyajian Hagan · Vice President Marketing and Co-Head Revenue, Conductor
AI search, agents and discoveryEpisode 49: The Hybrid Agent-Human Future Is Already Here
Martin Kihn · SVP, Strategy, Salesforce Marketing Cloud
Data, identity and privacyEpisode 16: A Thousand Segments, Two Messages, Two Segments
Jonathan Beeston · Product Marketing Director, SalesforceCustomer experience and personalisation- From Business of Marketing
Put yourself forward or recommend a guest for us to consider.
Request an interview →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →
“We never start by focusing in efficiency, never.”
Frequently asked
Which Business of Marketing episodes cover AI in the marketing organisation?
19 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Miguel Machado of Keenfolks and Tracey Shirtcliff of SCOPE Better.
What does AI in the marketing organisation cover on the Business of Marketing podcast?
Episodes on how marketing teams and agencies adopt AI in workflows, content production and decision-making. Guests include Sir Martin Sorrell of S4 Capital, Mark Ritson of MiniMBA, Stephan Pretorius of WPP and Tom Murphy of VML.
Where should I start with AI in the marketing organisation?
Start with the latest episode, The Adoption Gap, with Dr. Ali Alkhafaji of Apply Digital.
Which topic family is AI in the marketing organisation part of?
AI, alongside AI search, agents and discovery.
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