Guest · Sport, fandom and entertainment
Stephanie Dittmer Rogers
CMO, San Francisco 49ers
Stephanie Dittmer Rogers is EVP of Marketing at the San Francisco 49ers, one of the most storied franchises in American sport. She leads brand, content, community, and marketing strategy for a team with the third-largest fan base in the NFL and a North Star called History of Innovation that stretches back 80 years.
About
Stephanie Dittmer Rogers is a sports marketing leader who has spent her career at the intersection of fandom, storytelling, and brand building. As EVP of Marketing for the San Francisco 49ers, she leads brand strategy, content, and marketing across a franchise with one of the most loyal and geographically dispersed fan bases in professional sport.
Dittmer Rogers grew up in Iowa and came to sports marketing from a background in communications and marketing. She joined the 49ers organisation and has spent years building the brand across a transformative period that included the opening of Levi’s Stadium, Super Bowl 50, major concerts from Beyoncé to Taylor Swift, and the ongoing evolution of how NFL teams connect with fans in an increasingly global media landscape.
Her marketing philosophy is built on a single principle: extend the touch point. Every activation, every piece of content, every partnership is an opportunity to deepen a fan’s sense of belonging to something larger than themselves. The IGYB culture, I Got Your Back, runs from the locker room into every marketing decision the team makes.
Career14 years
- 2026 to now
- 2024 to 2026 San Francisco 49ers EVP of Marketing
- 2022 to 2024 Vegas Golden Knights VP of Marketing
- 2021 to 2022 PGA TOUR Director, Corporate Partnerships Strategy & Innovation
Show earlier roles: PGA TOUR, American Junior Golf Association
- 2019 to 2021 PGA TOUR Senior Manager, Tournament Marketing
- 2015 to 2019 PGA TOUR Digital Marketing Manager and Specialist
- 2012 to 2015 American Junior Golf Association Communications Manager
How Stephanie thinks3 convictions
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Fandom is identity and the brands that understand this earn irrational loyalty
Consumer brands spend billions trying to build the kind of loyalty that sports franchises inherit. The 49ers do not ask fans to care. Fans already care at a level that defines how they see themselves. Dittmer Rogers’s job is to honour that identity and extend it, not to manufacture it from scratch.
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Every touch point is an opportunity to deepen belonging
A game is three hours. A season is eighteen weeks. But fandom is a year-round state of mind. Dittmer Rogers’s strategic imperative is to find every moment, from signing day to training camp to a Tuesday social post, where the team can make a fan feel more connected to something they already love.
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History of Innovation is a North Star that connects 80 years of identity to the future
The franchise’s namesake, the gold rush prospector, embodies a spirit of bold pursuit that runs from early championship eras to the Silicon Valley environment in which Levi’s Stadium sits. Dittmer Rogers uses that heritage not as nostalgia but as permission to keep taking creative risks in how the brand shows up.
