Guest · B2B demand and pipeline
Timo Weis
Global Head of Growth, Infosys
Timo Weis, Global Head of Growth at Infosys, is a German-Australian who has worked across three continents and moved countries seven or eight times. He has built global digital marketing organisations at Akamai and driven growth at Infosys across 56 countries. His marketing philosophy is built around one cooking analogy that has stuck with everyone who has heard it.
About
Timo Weis is the Global Head of Growth at Infosys, the global technology services and consulting company operating in over 56 countries. He leads growth marketing across CPG, retail, and logistics, translating Infosys’s digital transformation capabilities into commercial pipeline and long-term client relationships. He joined Infosys in 2020 having previously built the global digital marketing function at Akamai Technologies.
Timo grew up in Germany, where he studied marketing and ran his first business in high school. After selling the business, he wanted to learn to surf and learn English, and settled in Australia for what he intended to be one year. He stayed for eleven. He started his career at Aegis Media in Sydney, moved through Adobe and MediaCom in Australia and New York, and then built out the global digital marketing organisation at Akamai. His career has taken him to Germany, Australia, South Africa, California, and New York.
At Infosys, he works across the company’s AI practice, Infosys Topaz, which includes over 12,000 digital assets and more than 115 models, as well as Infosys Aster, the company’s marketing capabilities platform covering brand creative, digital experiences, performance marketing, and marketing operations. He is a firm advocate for starting a marketing career in an agency, which he credits with giving him exposure to more clients, industries, and disciplines than any client-side role could have offered at the same stage.
Career16 years
- 2023 to now Infosys Global Head of Growth
- 2020 to 2022 Infosys Head of Growth US
- 2017 to 2020 Akamai Technologies Head of Global Marketing
- 2013 to 2017 Adobe Director, Adobe Experience Cloud
Show earlier roles: Adobe, MediaCom (WPP), Downstream Marketing (acquired by Adobe), Aegis Media, Sydney
- 2012 to 2013 Adobe General Manager, Adobe Digital, ANZ
- 2011 to 2012 MediaCom (WPP) Group Search Director
- 2010 to 2011 Downstream Marketing (acquired by Adobe) Account Director and Account Manager, Sydney
- Earlier Aegis Media, Sydney Early career in media and digital marketing
How Timo thinks3 convictions
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Not every campaign needs a positive ROI
The CFO conversation is hard, but Timo’s position is firm. If you only run campaigns where ROI can be directly attributed, you deplete the top of funnel and run out of pipeline. Awareness campaigns fill the funnel one and two years before a customer ever appears in your CRM. Cutting them to improve this quarter’s cost-per-lead number is the most common way marketing teams undermine their own results six months later.
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Keep different pots on the stove at all times
One of the most persistent mistakes Timo has seen across every company he has worked with is the short-cycle bias in B2B marketing. Rewarded quarterly, both sales and marketing optimise for the fastest-converting leads and let the slower opportunities languish. The result is a pipeline that looks healthy for ninety days and then collapses. The pots-on-the-stove mental model is Timo’s corrective: you serve the quick converters and the two-year leads simultaneously, with different content and different channels for each.
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The human always stays in the loop
Timo is genuinely excited by what AI can do for scaling creative, duplicating campaigns across markets, and automating the reporting that used to take days. He is also precise about where the boundary is. Any AI output touching the market needs a human reviewer. Language and cultural localisation is where the tools still fall short. And the skills that AI now performs, reading data, testing creative, building campaigns, are the same skills that junior marketers once learned by doing. If AI absorbs all of that work, the next generation will have nowhere to learn.
