Guest · Measurement and effectiveness
Jay Prasad
CEO, Relo Metrics
Jay Prasad is CEO of Relo Metrics, the leading sports sponsorship intelligence platform, where he is replacing interns with stopwatches with computer vision AI that tracks brand exposure second by second across live and digital sports content. He joined in 2022 to lead the transition from measurement dashboard to agentic intelligence.
About
Jay Prasad is CEO and a board member of Relo Metrics, the leading sports sponsorship intelligence platform. He took the helm in October 2022 to lead the company through a strategic pivot from media measurement to AI-powered sponsorship intelligence, serving rights holders, agencies, and brands across professional sports leagues and media platforms.
Prasad spent his career in ad tech, building and scaling companies across mobile advertising and programmatic media. He served as Chief Strategy Officer at TVSquared, the TV attribution platform acquired by Innovid, and held senior roles at LiveRail, VideoHub, and other programmatic platforms. His background in measurement and attribution gave him the lens to see what was broken about sports sponsorship analytics.
At Relo Metrics, the platform ingests broadcast and digital sports content using computer vision to track logo placements, signage visibility, and brand exposure. The shift from a dashboard world to an agentic world is the company’s current frontier, building systems that can surface the right insight for the right stakeholder automatically.
Career18 years
- 2022 to now Relo Metrics CEO & Board Director
- 2020 to 2022 LiveRamp Chief Strategy Officer, LiveRamp TV
- 2015 to 2019 VideoAmp Chief Strategy & Business Officer
- 2013 to 2015 TubeMogul (acq. Adobe) VP Global Business Development & Partnerships
Show earlier roles: FreeWheel (Comcast), Yahoo!
- 2011 to 2012 FreeWheel (Comcast) Director of Strategic Development
- 2008 to 2011 Yahoo! Strategic Account Director and Director Video Advertising Sales & Strategy
How Jay thinks3 convictions
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AI has finally given sports sponsorship the measurement rigour it always deserved
The leap from VHS tapes and stopwatches to second-by-second AI tracking is not just a technology story. It is a credibility story. Sports sponsorship could not compete for marketing budgets without measurement parity with digital channels. Relo Metrics is the infrastructure that closes that gap.
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Sports is an asset class and the implications for brand investment are enormous
When private equity and sovereign wealth funds treat sports franchises as financial assets with compounding IP value, the conversation around sponsorship changes entirely. Brands are no longer buying media placements in entertainment. They are buying a stake in one of the few genuinely scarce cultural assets left.
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The shift from dashboards to agents changes who gets insight and when
Dashboards require a human to log in, form a question, and interpret the answer. Agentic systems know who needs what and surface it before they ask. For sponsorship teams managing dozens of brand relationships across dozens of properties, this is the difference between reactive reporting and proactive intelligence.
