Interviews

• 

  Advertising is an invisible career. Celebrate the businesses getting it right and the rest will follow. And represent the society you sell to, or lose it.

  Sharon Lloyd Barnes
  Commercial Director, Advertising Association

• 

  Everyone has an AI story now, so the story is worthless. The data is the differentiator. Trust is doing what you said and proving it.

  Brendan McCarthy
  Chief Marketing & Communications Officer, Seedtag

• 
  Sustainability, purpose and inclusion

  Sustainability has left the press office. It now lives in the P&L. And data moves decisions, never people.

  Richard Davis
  Co-Founder & CEO, 51toCarbonZero

• 
  AI in the marketing organisation

  Building AI at scale is easy. Getting people to use it is hard. Reimagine the workflow or settle for a rounding error.

  Dr. Ali Alkhafaji
  Chief Executive Officer, Apply Digital

• 
  Retail and commerce media

  Commerce media is the third wave of digital advertising. Outcomes beat impressions. And what you do in the face of adversity decides your destiny.

  Matt Conlin
  Founder & Chief Customer Officer, Fluent

• From Business of Marketing

  Put yourself forward or recommend a guest for us to consider.

  Request an interview →
• 
  Data, identity and privacy

  Data is not the product. The outcome is. And you can't build it on sand.

  Sarah Robertson
  Chief Product Officer, Experian

• 
  Publishers and media owners

  Trust is scarcity. An LLM can report the news, but it cannot break it. Protect the journalism, or lose the value.

  Pierce Cook-Anderson
  Managing Director of Advertising, Mail Metro Media

• 
  Brand building

  Do not look like your category. Own your food and drink codes. Specialists win.

  Olaf van Gerwen
  Founder & Global Creative Director, Chuck Studios

• 
  Data, identity and privacy

  Identity is the marketer's Rosetta Stone. Connect every touchpoint, or you measure none of them. And the death of the cookie made identity stronger.

  Travis Clinger
  Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp

• 
  Programmatic, ad tech and supply quality

  Proxy metrics are dying. Marketers now demand ROAS at every stage of the funnel. And AI lets the campaign respond to the market in real time.

  Luca Filardo
  Chief Revenue Officer, Adlook

• 
  Data, identity and privacy

  Data-driven media is mostly a lie. The knowledge is already there, unused. Closing that gap should be an everyday reflex.

  Rob McLaughlin
  Founder & CEO, AUDIENCES

• 
  Creativity and creative effectiveness

  Culture is not a niche. It is the growth engine. Fix the brief and the org chart before you touch the creative.

  Luis Miguel Messianu
  Founder, President and Chief Creative Officer, MEL

• 
  Trust and brand safety

  Children are not a homogenous group. They decide for themselves, and now for the household. Win affinity, not just attention.

  Lisa Morgan
  Managing Director, Generation Media

• 
  The future of agencies

  Competitiveness comes from data, not AI. Growth first, efficiency follows. Technology without people has no purpose.

  Miguel Machado
  CEO, Keenfolks

• 
  Experiential and events

  Physical space earns belonging. Every experience serves two audiences at once. Belong first, then sell.

  Katie Mitchell
  Managing Director, Seen Studios

• 
  Attention and context

  Mindset beats audience. Relevancy and receptivity are the two R's. And if you can't deliver results for brands, there is no reason to be in business.

  Marcus Startzel
  CEO, GumGum

• From Business of Marketing

  Most companies try to reach senior decision makers. We give them a reason to engage.

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• 
  Measurement and effectiveness

  Easy metrics flatter everyone. Brand lift is the leading indicator that counts. Confidence decides who measures what matters, more than budget ever does.

  Alistair Hill
  Co-Founder, On Device

• 
  Creativity and creative effectiveness

  Brand is memory built over time. AI drives everything to the mean. Human judgment is how you beat it.

  Emma Armstrong
  CEO and Global Transformation Officer, BBDO

• 
  Creators and influencer marketing

  Brand is the moat a rival cannot copy. Creators are business partners, not channels. Build something so essential to culture the community tells your story.

  Erin Chin
  Global Head of Brand Marketing, Logitech G

• 
  The future of agencies

  Growth is a values test, not a numbers game. Bravery is a scale, not a switch. Put people first and clients last.

  Carmen Rodriguez
  Global Chief Growth Officer, GUT

• 
  Measurement and effectiveness

  Brand fuels demand. Prove it or lose the market. And meet the marketer where they are.

  Michael Scott
  Global Chief Revenue Officer, LoopMe

• 
  The future of agencies

  Pricing is the commercialization layer. Fix the scoping architecture before you chase another client. AI does the grunt work, humans hold the judgment.

  Tracey Shirtcliff
  Founder & CEO, SCOPE Better

• 
  Creativity and creative effectiveness

  Provocative or invisible. Great ideas still start with people. And advertising is always dying, which is exactly why it never does.

  Tom Murphy
  Chief Creative Officer, VML

• 
  Programmatic, ad tech and supply quality

  Growth has no blueprint. If your team cannot recite the strategy, the market never will. And the next phase belongs to fewer, deeper partners.

  Michael Lehman
  President, Americas, Equativ

• 
  Attention and context

  Reach the moment, not the bucket. Business intelligence will outgrow advertising. And the best leaders get out of the way.

  Matt Longley
  CEO, Mobsta

• 
  Sales and marketing alignment

  AI does not fix a broken go-to-market system. It amplifies it. Connect the data and align the organisation first.

  Fiona McKenzie
  President, Europe, Marketbridge

• 
  AI search, agents and discovery

  Growth is engineered, not executed. The journey is being rebuilt for humans and agents at once. And empathy is the human edge that stays.

  Dimi Albers
  CEO, DEPT^®

• From Business of Marketing

  Have your say.

  Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.

  Become a Voice →
• 
  Programmatic, ad tech and supply quality

  The infrastructure should disappear. The marketer should feel simplicity. But the data underneath still has to be there to audit.

  Oliver Whitten
  Chief Operating Officer, Adform

• 
  B2B brand and storytelling

  AI made content perfect and soulless. Put your opinion back in. People buy people, never brands.

  Victoria Usher
  CEO and Founder, GingerMay

• 
  AI search, agents and discovery

  Marketing now means reaching people and machines at once. Story is the shortcut. And great craft still rises to the top.

  Jennifer Kattula
  GM & CMO, Microsoft Advertising

• 
  Publishers and media owners

  Premium is context, not inventory. Trust is the product. And the best sellers educate, they never push.

  Christine C. Cook
  Chief Commercial Officer, Bloomberg Media

• 
  Sustainability, purpose and inclusion

  Advertising is the business model for the internet. Stop giving the power away. And prove you can scale love.

  Cindy Gallop
  Founder & CEO, MakeLoveNotPorn

• 
  The future of agencies

  Cannes is watching creative. The money is in media. And media is concentrating, not fragmenting.

  Sir Martin Sorrell
  Executive Chairman, S4 Capital

• 
  Brand building

  Marketing has not changed as much as everyone claims. The basics still win. AI is coming for the headcount, not the craft.

  Mark Ritson
  Founder, MiniMBA

• 
  Publishers and media owners

  Audio earns a quarter of our listening and a sliver of the spend. Close the gap with data and dynamic creative. But keep the human touch.

  Russell Pedrick
  Managing Director, Octave

• 
  Brand building

  Positioning is the context in which you get chosen. It is business strategy, not marketing decoration. And now the machines choose too.

  Paul Evans
  Chief Positioning Engineer, V2RSION.COM

• 
  B2B brand and storytelling

  B2B measures the wrong 40%. The other 60% is where deals are won. Be findable before the buying group forms.

  Andrea Sexton
  CEO, Ledger Bennett

• 
  Measurement and effectiveness

  Brand builds the pipeline of tomorrow. AI can install the team. Consistency beats short-termism.

  Harry Davies
  VP of marketing strategy, investment and effectiveness, Sage

• From Business of Marketing

  Follow the show.

  The moment a new conversation drops, you'll be the first to know.

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• 
  Sport, fandom and entertainment

  Sport is now in the business of entertainment. Fandom is built young, as an investment. And fun is the value.

  Kahlen Macaulay
  Head of Sports and Media Partnerships, International, Snap

• 
  B2B demand and pipeline

  Marketing is entering a golden age. But only if it speaks the board's language. And stops treating brand as a cost.

  Renaye Edwards
  Chief Operating Officer and MD, Ammunition

• 
  B2B brand and storytelling

  Brands are the engine of the world. Inspire the people first, and the revenue follows. Science and magic, never one without the other.

  John Rudaizky
  Global Chief Brand and Marketing Officer, EY

• 
  Trust and brand safety

  Unmissable is not reach. It is resonance. And trust is earned every single day, never bought.

  Nishma Patel Robb
  Founder and CEO, Unmissable

• 
  The future of agencies

  Marketing services will not look the same in five years. AI raises the ambition, not just the efficiency. Control every lever, and get paid on outcomes.

  Stephan Pretorius
  CTO, WPP

• 
  AI in the marketing organisation

  Marketers are always marketing more, never less. The bottleneck was never media, it was content. AI is the catalyst, but quality and brand still win.

  Niall McKinney
  Founding Partner, The Creative Engineers

• 
  AI search, agents and discovery

  Great storytelling is still the job. But now it has to be found. And it has to be trusted.

  Dan Reeves
  Co-Founder, Subjct

• 
  Measurement and effectiveness

  Context beats fragmentation. Brand is easy to measure, hard to break through. And AI should serve the human, not the model.

  Edwin Wong
  Global Head of Measurement, Uber Advertising

• 
  The future of agencies

  Brands drive growth. Creativity drives brands. Keep hold of that, and let everything else change around it.

  James Denton-Clark
  Chief Growth and Client Partner, Stagwell Europe

• 
  B2B brand and storytelling

  Certainty is the enemy of growth. The funnel is fundamentally flawed. Brand is the bookend AI cannot replace.

  Chris Bagnall
  Chief Executive Officer, Transmission

• 
  Creators and influencer marketing

  Trust and credibility is the new currency in B2B. Be willing to unlearn.

  Milka Privodanova
  VP Marketing Solutions, Large Customers International, LinkedIn

• From Business of Marketing

  Put yourself forward or recommend a guest for us to consider.

  Request an interview →
• 
  Creativity and creative effectiveness

  Social is no longer a channel. The truth is in the comments. Not the content.

  Toby Southgate
  Global Group CEO, We Are Social

• 
  Customer experience and personalisation

  Start with customer experience. Walk back to the technology. Not the other way round.

  Soizic Sycamore
  Managing Director, Plan.Net Group

• 
  B2B brand and storytelling

  Brand is a simplification tool. And the customer is the hero. Never the brand.

  Paul Cash
  Founder and Chief Rooster, Rooster Punk

• 
  Programmatic, ad tech and supply quality

  Two great pivots got us here: the open web, and the AI layer that connects it.

  Alice Beecroft
  Senior Director, Global Strategy and Partnerships, Yahoo DSP

• 
  B2B demand and pipeline

  Don't build a marketing team that needs a counsellor. Build a leader who can take the heat.

  Victoria Dyke
  Co-Founder, Ziggy

• 
  Creativity and creative effectiveness

  The algorithm is hungry. Feed it counter-pattern creative. Or be ignored.

  Tom Ollerton
  Founder, Automated Creative

• 
  Trust and brand safety

  Brand safety has to happen before the ad serves. Block content at the source.

  Fiona Salmon
  Managing Director, Mantis

• 
  B2B demand and pipeline

  Optimisation is not growth. Silos are the side effect.

  Dragos Marica
  Associate Director, Performance Marketing, Directive

• 
  Brand and performance

  Storytelling is the whole job. That's it.

  Dawn Miley
  Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe

• 
  Leadership, teams and talent

  Brand is lived by your employees first. Not a logo on a thirty-second spot.

  Minter Dial
  Author, Speaker & Thought Leader, MYDIAL

• 
  Publishers and media owners

  Technology is the enabler. Not the disruptor.

  Martin Corke
  Chief Marketing Officer, Bauer Media Outdoor

• From Business of Marketing

  Most companies try to reach senior decision makers. We give them a reason to engage.

  Partner with Us →
• 
  AI in the marketing organisation

  Democratise first. Agentify second. The answer is the easy bit.

  Jem Lloyd-Williams
  President of Mindshare and CSO of WPP Media, Mindshare

• 
  B2B demand and pipeline

  Marketing's job is to create the environment sales needs to feel confident.

  Jen Brown
  Director, Engaging Interactions

• 
  Experiential and events

  Every brand I've worked for has been the only one of its kind.

  Jaki Ellenby
  Chief Commercial Officer, ABBA Voyage

• 
  Data, identity and privacy

  Consent is now a performance metric. Trust is the new marketing.

  Chris Elsheikhi
  VP Demand Generation, Usercentrics

• 
  Publishers and media owners

  Every brand is going to be a media business.

  Bryan Barletta
  Founder & Partner, Sounds Profitable

• 
  B2B demand and pipeline

  Pattern interrupt earns the right to the next conversation.

  Ben Smith
  Marketing Director, Reachdesk

• 
  The future of agencies

  Fifty percent of AI is overhyped. We just don't yet know which 50 percent.

  Andrew McCormick
  former Chief Growth Officer, dentsu X

• 
  B2B brand and storytelling

  A brand is the idea you own in someone else's head.

  Paul Anderson
  Global Founding Partner & Executive Creative Director, Gravity Global

• 
  The future of agencies

  Strategic capability cuts through. A function just mirrors the silos.

  Jason Warnes
  Marketing Advisor and Investor, Independent

• 
  Customer experience and personalisation

  Service is the new sales. The pre-sales dividend changes everything.

  Gareth Cummings
  CEO, eDesk

• 
  Customer experience and personalisation

  From bootstrapped to IPO: why agentic commerce changes everything about CRM.

  Andrew Bialecki
  Co-CEO and Co-Founder, Klaviyo

• From Business of Marketing

  Have your say.

  Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.

  Become a Voice →
• 
  Measurement and effectiveness

  Marketing must move beyond clicks and attribution to measure what really matters.

  Maor Sadra
  CEO & Co-Founder, INCRMNTAL

• 
  Creators and influencer marketing

  Community and trust now beat pure reach. Every platform in the world knows it.

  Leon Harlow
  Group Commercial Director, YMU

• 
  B2B demand and pipeline

  AI is the new paintbrush. Most marketers are still looking for the canvas.

  Mitali Israni
  Senior Director of Marketing, Pantheon

• 
  Partnerships and sponsorship

  Leading Google Pixel's B2B marketing while building a Korean food brand from scratch.

  Yondjé Choi Cornez
  Head of Partner Marketing Pixel B2B, Google

• 
  Sport, fandom and entertainment

  How the 49ers build the Faithful: 90 million global fans and still growing.

  Stephanie Dittmer Rogers
  EVP of Marketing, San Francisco 49ers

• 
  Data, identity and privacy

  Privacy regulation is not an obstacle. It is the architecture of advertising's future.

  Charles Simon
  Vice President of Private Advertising Standards, RTB House

• 
  Creativity and creative effectiveness

  The world's most used creative format is also the most underestimated advertising medium.

  Kevin Hein
  Chief Growth Officer, GIPHY

• 
  Brand building

  Purpose is not a campaign layer. It is how Clinique rebuilt an iconic brand.

  Christie Sclater
  SVP of Global Marketing, Clinique

• 
  The future of agencies

  Independent social agencies are winning because culture moves faster than holding companies can follow.

  Adam Clyne
  Founder & CEO, Coolr
  Mark Lainas
  President US, Coolr

• 
  Measurement and effectiveness

  Sports sponsorship is the last great measurement frontier in marketing. Not for much longer.

  Jay Prasad
  CEO, Relo Metrics

• 
  Data, identity and privacy

  20 years of AdTech and one conclusion: clean data changes everything that comes after it.

  Dennis Buchheim
  Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment, Snowflake

• From Business of Marketing

  Follow the show.

  The moment a new conversation drops, you'll be the first to know.

  • Follow on Apple Podcasts
  • Follow on Spotify
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• 
  Customer experience and personalisation

  The Holy Grail of marketing is simpler than most people believe. Five truths.

  Greg Licciardi
  VP Sponsorships & Partner Programs, ANA

• 
  Customer experience and personalisation

  Digital transformation fails every time it stays inside the strategy department.

  Dennis Claus
  Strategy Lead EMEA, Apply Digital

• 
  Brand building

  Thirty years in CPG brand management. What great consumer brands are still built from.

  Kimberly Hairston-Hicks
  CMO, Gold Bond

• 
  Brand and performance

  Performance only wins when brand has already done the foundational work beneath it.

  Darren D’Altorio
  SVP of Paid Media, Wpromote

• 
  Connected TV and streaming

  Connected TV is the most psychologically powerful screen in the room. Here is why.

  Tony Marlow
  Chief Marketing Officer, LG Ad Solutions

• 
  AI search, agents and discovery

  SEO is not dead. It is evolving into something far more strategically important.

  Lindsay Boyajian Hagan
  Vice President Marketing and Co-Head Revenue, Conductor

• 
  Customer experience and personalisation

  Living and working across three continents changes how you think about every customer.

  Johanna Wahlroos
  VP of Marketing, Global Strategy and Planning, DoubleVerify

• 
  Measurement and effectiveness

  Gen Z is not a demographic. It is an entirely different way of experiencing the world.

  Aarti Bhaskaran
  Global Head of Research and Insights, Snap

• 
  Experiential and events

  Experiential marketing is a brand philosophy you either have or you do not.

  Shannon Shae Montoya
  Vice President, Head of Global B2B Marketing, Sponsorships & Events, Yahoo!

• 
  The future of agencies

  Big ideas and great design should never have been separated in the first place.

  Oli Bealby
  Co-Founder, Stereo Creative

• 
  Sustainability, purpose and inclusion

  From automotive launches to VR to AI, always chasing the edge of what marketing can be.

  Mindie Kaplan
  VP Innovation, MediaMint

• From Business of Marketing

  Put yourself forward or recommend a guest for us to consider.

  Request an interview →
• 
  B2B brand and storytelling

  In a world where everyone claims AI, differentiation is the only question that matters.

  Ashley Bassman
  Program Director, Product Marketing, Data & AI, IBM WatsonX

• 
  Programmatic, ad tech and supply quality

  25 years of ad tech and one conclusion: the fundamentals of trust never change.

  John Piccone
  Regional VP Americas, Adform

• 
  Attention and context

  Context beats cookies. Meeting the consumer in the right mindset wins the moment.

  Kerel Cooper
  CMO, GumGum

• 
  AI in the marketing organisation

  First-party data is the new ad infrastructure. The cookie was never the real point.

  Martin Kihn
  SVP, Strategy, Salesforce Marketing Cloud

• 
  Brand building

  Skills, work, and AI agents. The future of the workforce is already being built.

  Ruslan Tovbulatov
  CMO, Gloat

• 
  Partnerships and sponsorship

  Culture is not a perk. It is how Salesforce really shows up for its customers.

  Salomé Imedashvili
  Director of GSI and Strategic Partnerships, Salesforce

• 
  Creators and influencer marketing

  Communities and influence have always been the same thing. Marketing just caught up.

  Gordon Glenister
  Author, Speaker, Podcast Host, Founder, Membership World

• 
  Retail and commerce media

  A billion journeys a year. Context is what makes that a real advertising platform.

  Paul Wright
  Head of EMEA, Uber Advertising

• 
  Programmatic, ad tech and supply quality

  Blockchain-based advertising is not a tech experiment. It is the transparent supply chain.

  Ben Putley
  CEO and Co-Founder, Alkimi

• 
  Experiential and events

  They digitised an entire nation. Now they are exporting that capability to the world.

  Elizabeth Kiehner
  Chief Growth Officer, Nortal

• 
  Publishers and media owners

  The most captive audience in media has been hiding in plain sight at the cinema.

  Clare Turner
  Chief Commercial Officer, Pearl & Dean

• From Business of Marketing

  Most companies try to reach senior decision makers. We give them a reason to engage.

  Partner with Us →
• 
  Publishers and media owners

  41 million monthly users. First-party data is how The Sun makes every one count.

  Owen Griffiths
  Commercial Revenue Director, The Sun

• 
  Partnerships and sponsorship

  450 million monthly visitors. Still led by the honest wisdom of the crowd.

  Justin Reid
  Senior Director of Global Partnerships Solutions, Tripadvisor

• 
  Programmatic, ad tech and supply quality

  Sustainable advertising is both an ethical choice and a commercial one.

  Joseph Worswick
  VP EMEA and Global Head of Sustainability, OpenX

• 
  Sales and marketing alignment

  Subscriptions go beyond streaming. Every business needs to rethink recurring revenue now.

  Lina Tonk
  Chief Marketing Officer, Recurly

• 
  Experiential and events

  The brands winning emotionally are brave enough to become part of the story itself.

  Cat Botibol
  Business Development Director, Secret Cinema

• 
  The future of agencies

  Indie agencies deserve the same programmatic firepower as the holdcos. Now they have it.

  Cat Hartland
  UK Growth Lead, SBS

• 
  Creators and influencer marketing

  AI is making creator IP the most valuable and most vulnerable asset in media today.

  Ben Woollams
  CEO and Founder, TrueRights

• 
  Measurement and effectiveness

  You cannot optimise what you cannot measure. Brand lift is the number that is missing.

  Virginie Chesnais
  Chief Marketing Officer, Happydemics

• 
  The future of agencies

  When you stop separating big ideas from great design, everything in the work gets better.

  Marc Webbon
  Co-Founder and CEO, Wonderhatch

• 
  Connected TV and streaming

  The TV manufacturer that knows what you watch is also a serious advertising platform.

  Helen Keelan
  Senior Sales Director, LG Ad Solutions

• 
  Connected TV and streaming

  Streaming TV's promise is real. Unified measurement is the problem we have not solved.

  James Grant
  SVP and Head of Advanced TV, Equativ

• From Business of Marketing

  Have your say.

  Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.

  Become a Voice →
• 
  International growth

  UK advertising exported £18 billion in 2023. Most people have absolutely no idea.

  Aisling Conlon
  International Trade Director, UK Advertising

• 
  Trust and brand safety

  300 million reviews later: trust is not a soft metric. It grows revenue.

  Dana Kalfas Bodine
  VP of Marketing, Trustpilot

• 
  Publishers and media owners

  Four of Britain's biggest publishers built a platform to fight back against platforms.

  Damon Reeve
  CEO, Ozone

• 
  Creativity and creative effectiveness

  Cloud production was not a pandemic workaround. It was always the future of the craft.

  Simon Green
  Founder and CEO, Edit Cloud

• 
  Publishers and media owners

  Social-first news built for the generation that grew up inside misinformation.

  Lotte Jones
  Chief Commercial Officer, The News Movement

• 
  Brand building

  The TikTok sound is the most heard audio in human history. They made it.

  Henry Skelsey
  VP of Product Marketing, Songtradr

• 
  B2B demand and pipeline

  The best marketing teams can read a report and tell you exactly what to do next.

  Timo Weis
  Global Head of Growth, Infosys

• 
  Measurement and effectiveness

  Data without a story is just noise. Drama school taught him that first.

  Andrew Grosso
  Co-Founder and CPO, Pickaxe

• 
  Programmatic, ad tech and supply quality

  500 billion daily transactions powering the open web that most brands still overlook.

  Lori Goode
  CMO, Index Exchange

• 
  Brand building

  B2B and B2C is a false divide. People are people everywhere you look.

  Linn Frost
  Co-CEO, Social Element

• 
  Retail and commerce media

  The trade publication for a market nobody had covered. Built entirely from a gap.

  Michael McNerney
  Publisher, Martech Record

• From Business of Marketing

  Follow the show.

  The moment a new conversation drops, you'll be the first to know.

  • Follow on Apple Podcasts
  • Follow on Spotify
  • Subscribe on YouTube
• 
  Creativity and creative effectiveness

  Demand for content is about to outpace every marketing team on the planet.

  Simon Morris
  VP of International Marketing, Adobe

• 
  Customer experience and personalisation

  Spotify Wrapped started as an email. That is what personalisation at scale looks like.

  Kirsty Fraser
  Senior Director of International and Lifecycle Marketing, Movable Ink

• 
  B2B demand and pipeline

  The persona is dead. The buying group is the new unit of B2B marketing.

  David Keene
  European CMO, Wipro

• 
  AI in the marketing organisation

  AI's real value is not generating content. It is giving time back to marketers.

  Jonathan Beeston
  Product Marketing Director, Salesforce

• 
  B2B brand and storytelling

  In a crowded B2B market, storytelling is the differentiator nobody can copy.

  Maria Shcheglakova
  Marketing Director EMEA, PubMatic

• 
  B2B demand and pipeline

  The golden age of marketing is not behind us. It is right now.

  John Watton
  Fractional CMO and Advisor, Independent

• 
  B2B demand and pipeline

  We are writing the benchmarks as we go. Nobody has the answer yet.

  Vitaly Pecherskiy
  CEO and Co-Founder, StackAdapt

• 
  The future of agencies

  The best ideas can come from anywhere. The best agencies are built for that.

  Jennifer Berry
  CEO, Digitas UK

• 
  Experiential and events

  People-centred transformation puts the client's customer at the centre, not your product.

  Azlan Raj
  CMO, Dentsu EMEA

• 
  B2B demand and pipeline

  Great data needs a storyteller. That is not a soft skill. It is the skill.

  Mark Debenham
  VP of Growth Marketing and Marketing Operations, Adverity

• 
  B2B demand and pipeline

  The CRM is just the start. Two thirds of the web is still unaddressed.

  Christopher Hogg
  Chief Revenue Officer, Lotame

• From Business of Marketing

  Put yourself forward or recommend a guest for us to consider.

  Request an interview →
• 
  B2B demand and pipeline

  Your digital experience is your most important product. Everything else follows.

  Steve Reny
  President and CEO, Acquia
  Jennifer Griffin Smith
  Chief Market Officer, Acquia

• 
  Sport, fandom and entertainment

  225 million gamers who do not watch sport. They live inside it.

  Giulia Zecchini
  Commercial Partnerships Strategy Director, ESL FACEIT Group

• 
  B2B demand and pipeline

  What if stopping all your marketing changed nothing? That is where to start.

  Shafqat Islam
  CMO, Optimizely

• 
  B2B brand and storytelling

  Every great B2B story is told the same way a journalist would tell it.

  Mary Cirincione
  Vice President, Propeller Group

• 
  Brand building

  Performance, story, feel. The three things that never really change in marketing.

  David Shing
  Digital Prophet, Independent

• 
  B2B demand and pipeline

  Ruthlessly simplify the complex. That is the superpower every B2B marketer needs.

  Marilyn Mead
  CMO, Winmo

• 
  Brand and performance

  Cross-channel integration is not a tactic. It is how performance compounds.

  John Karl
  Head of Client Development and Growth, Catalyst

• 
  Measurement and effectiveness

  Measuring creative persuasion before a campaign beats measuring it after.

  James Slezak
  CEO, Swayable

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